I've learned from countless of YouTube videos and forum flame wars that everyone will have different opinions about everything and if someone likes one thing, leave it at that.
The watch is a fantastic looking piece and the only opinion that matters is yours. Fashion brand or not, if it makes the wearer happy then so be it.
Truth be told before I dipped my toes in the rep game I saw Fossil have a Speedmaster homage that did catch my eye. But it was sold out and thus here I am waxing poetic about reps.