They will most definitely do this - sometimes even if you ask them not to. That goes for all brands, really. Omega does it. They all do. I had a big fight over my 5513 sub because they assured me that the lume on the hands and dial was fragile and might get loose and "fly dirt around" in the case causing damage. I had to push back very hard for them to not replace them "for sentimental reasons" I wanted it all original. They agreed, then when I got the watch back, they'd done it anyway and replaced the parts with a service dial and service hands. They'd also swapped out the crown with one slightly different in appearance and replaced the bezel - none of which I'd asked for. I had no recourse - and I was working for a Rolex AD at the time! They just said I was "lucky" that I was getting the employee discount because there was "so much wrong". /sigh
I've never really understood this - the arrogance of RSC. Apparently the customer has no say in what happens to his valuable vintage watch - an unpolished 1680 red with original crystal, dial, crown insert etc, in good condition with box & papers is worth $15,000 easily - more if the somebody really wants it. If RSC changes out that dial, the insert, crown, crystal and polishes the case the monetary value is divided by 2 ...
I read on TRF one time a guy asking for advice. His watch was due for a service, it came originally with a polished link bracelet, he didn't like it as it was a scratch magnet so brushed the surface himself.
He knew that if he sent the watch head on it's bracelet that RSC would re-polish it, even if he expressly asked them not too, he also knew that if he sent just the watch head that RSC would ask him to forward on the bracelet before they would service the watch...
For a company that has mastered so many aspects of business I find it incredible that they have so little respect for the wishes of the customer.
Standard Rolex service is an assembly line focused on the average customer with the average luxury watch who wants it back quickly "looking like a new watch out of the case"
Most of our customers at the AD wanted exactly that - updating - because who wants to be seen driving last decades Mercedes or a beat up Sub. Your friends at the Club might think you couldn't afford a new one. ;-)
If you have something special along with time and money to burn though, Rolex in Geneva does have a Heritage Department that will remake (by hand) your parts in need of repair. Be prepared to spend upwards of 10k Euros and wait a year though. And hang onto your receipts because even with them you won't get your old parts back - and the "like new" crafted bezel inserts won't be "aged" like a modder here might do. They will look fresh (like you pulled it off a good rep or bought a Bamford Heritage). Without receipts your value will go down even more. With them, the "restored watch" will have more appeal to the right buyer.
http://www.bamfordwatchdepartment.com/?product_cat=heritage
Because my goals differ greatly from what the branded repair services wish to produce, I'd never take my vintage watches to one ever again. In hindsight I would rather have my ref. 5513 non-working, in pieces, wearing battle scars, in a glass display case than let Rolex touch it. But now its been frankened with service parts? Meh. Whats lost is lost. But I send mine to Bob Ridley these days anyway. At least he communicates and you decide, with his guidance, what approach to take.
http://www.watchmakers.com
Great read guys! Thanks!
Because you are loaded! Money coming out of all orifices of your body! Bill Gates loaded!Before you know it you'll be looking at vintage Rolex prices on line ! [emoji23]
I didn't read that right! I thought you said "you" would..... Me.... I'm too cheap!Before you know it you'll be looking at vintage Rolex prices on line ! :laugh:
You never really "own" a Rolex, You just have it on loan, it always belongs to the company.
Here´s a guy that is really happy with his "RSC-ruined" 1963 pcg 1675 ex-all-original - it really looks +- like any other new watch now.
Even the Bart-dial has gone (well, somebody had already done a terrible lume-job on it)
But they did throw in a bag and a watch towel...... I mean, think of the added value that brings....... What a bummer!The video is a great example of the typical customer:
"I spent over $1000 to take a family heirloom that told the story of my Dad's life and sanitized it to the point everything memorable about it has been erased - along with $5000 in vintage value - and that makes me really happy"
But they did throw in a bag and a watch towel...... I mean, think of the added value that brings....... What a bummer!
Nice analogy!!! Perfect!To me, sending your heirloom watch to the manufacturer for "reconditioning" is like sending your grandfather's circa 1939 hammer (the one he built the family home with) to Sears and getting back a brand new hammer.
Yay!