[snip]
Why buy a Gen
[snip] Additionally, there's a sense of satisfaction from working hard, saving my hard-earned money, and finally achieving the goal of acquiring a nice Gen. Owning a Gen is also about the pride of ownership and the joy of having a piece that represents a significant achievement and personal milestone.
This has always been the essence of buying gen watches to me since I’ve been able to afford them, and it’s also part of London wanker culture.
I bought an iteration of the gen DJ Rolex over which I had lusted since my teens to celebrate a career milestone… then I sold it, and came back here.
I very unintentionally found myself attending the final throes of a not major but certainly not irrelevant six figure deal in board shorts and a t shirt one day when a deal was brought forward unexpectedly a few years ago.
The counterparty and I started chatting first about our respective, very non-British accents, then got on to watches - he had an Omega, and I had a Sub, and like the then undiagnosed ADHD case I was, I chatted watches with him for quite a while, interspersed with what I was actually there to do work on with him. I left with the deal done. He didn’t ask if my Rolex was genuine, and I didn’t ask if his Omega was genuine, funnily enough.
The Rolexes, Pateks, APs, and similar tier luxury watches worn in inner London are the standard means of conveying to others one of two things…
One is nepotism - “my parents are intergenerational level well off, and I’m signalling this by wearing my luxury timepiece in tandem with a signet ring showing off my College of Arms scrivened family crest.”
The other one is the rite of passage - it evidences success and suffering (contextually speaking) - “I’ve done a high quantum, successful deal of some kind work-wise - and the extent to which my overstuffed London pay packet suffered is advertised to you by reference to the watch I’m wearing telling you how big that deal was”.
I got to London later than most in my career and I just liked Rolexes without understanding these dynamics… and while I blundered along for a few years semi oblivious to these signals, I certainly benefited from the swagger it gave me, and how others elected to interpret what they saw.
Benefit of hindsight being what it is, I am absolutely convinced that the TC sub on my wrist and how it and my conversation with the counterparty on that deal was interpreted played a major role in letting me get away with my board shorts and t shirt on that deal as a first point, and me getting things to final and bringing that paperwork back signed overall as a second point.