The plot thickens...
I've been speaking to another person well placed in the industry and he has told me that Noob Factory has pretty much closed down due to the owner wanting to retire. He has passed a lot of his staff and stock onto what we now as J12 Factory, hence why a lot of Noob watches have gone "out of stock" seemingly permanently when they could have sold 5 times as many, and J12 are starting to turn out improved versions of the V2 and 3 Noob sub.
The final part I found super interesting is that TDs can't buy direct from J12, they have to use the AD for J12 products known as Z-fac...
I find this really interesting as, apparently, not all TDs have the same influence with Z-fac and so those who used to have ready access to Noob products may no longer. It also makes me wonder who makes the Tudor Black Bay rep, as I think we assumed Z-Fac made them?
The good news is that more Fifty Fathoms are on the way, it'll just be a drip feed and the backlog might not get cleared "fairly" as some dealers might get fewer than others.
Again, all of the above is just what I've been told by someone I don't think has any case to spread misinformation.