VSF Datejust Prices? $700? $800? Just say no. HELL no.

[BentleyGTS8]

They’re still cheap compared to genuine. I bet Rolex make a bigger % profit on their genuine sales. Nobody seems to complain at them? It’s a business, if people want them they’ll pay for it - if they don’t, they won’t.

As an example of this nonsensical supposed logic, I personally think that £40-50k for a genuine steel Daytona is mad when I can pick up a gold version for less. Gold will always have a greater intrinsic value over steel.

 

[BentleyGTS8]

Another point, people here seem to be displeased with the cost of the datejust, presumably as the genuine version is considered a cheaper model when compared to a Daytona or even a Submariner. I’d wager they cost a similar amount for the rep factories to make. I guess if you want to pretend to people you have a £50k Daytona then splashing out £500 isn’t as much as paying the same for what would be a £8k watch.

Some might argue that they can’t pull off a £50k+ watch. I personally couldn’t afford to spend that on a watch but I would still wear one nonetheless.

 

[reppy]

I bet Rolex make a bigger % profit on their genuine sales. Nobody seems to complain at them?

Tons of people are mad at rolex for the manufactured scarcity of their watches, the "waitlists", the selling to grey dealers or selling as grey dealers at inflated prices instead of selling to customers

 

[FourthLetter]

Getting pretty expensive at that price. Can get a new one for $6850 https://www.rolex.com/watches/datejust/m278240-0005.html Used on these is even cheaper. If we are approaching $1k for a rep, and I can get the real deal for $5k used if I look around, why not just get a real one.

This is shit logic

 

[Alan Bourdillion Traherne]

Getting pretty expensive at that price. Can get a new one for $6850 https://www.rolex.com/watches/dateju...8240-0005.html Used on these is even cheaper. If we are approaching $1k for a rep, and I can get the real deal for $5k used if I look around, why not just get a real one.

Uhhh... 'cause its $4,000.00 USD more and used?? LOL.

 

[Beefcake]

Ha! You guys are hilarious, freaking out about that comment. Nice try with the troll job, but name ???? ng hasn't bothered me since I was a child.

 

[johnlogan]

If Cronos and San Martin can make a very high-quality Homage with a PT5000 movement for $275, this is all you need to know.

Not quite! San Martin operates without copyright infringement, lower quality steel & brass alloy. You can't compare them to VS or other high end factories.

However a 100%++ increase in 7 years is a bold move. As everything increase ( rent, gas, food etc ) in cost while our wages are at a standstill many potential buyer stop ordering at this level. I don't have the flexibility in this current climate.

 

[muiramas]

Tons of people are mad at rolex for the manufactured scarcity of their watches, the "waitlists", the selling to grey dealers or selling as grey dealers at inflated prices instead of selling to customers

People usually get mad at the wrong things because they don't understand.

Rolex make over 1m watches a year - that's a fuck ton. There is no 'manufactured scarcity'. 500,000 of those are PM / 2T - divide the rest by the number of models in their catalogue and you'll end up with about 20k steel Daytonas - that's the Daytona waiting list in the UK alone. The waitlists and backdoor sales to grey's are on the AD's - not Rolex.

 

[Tobel]

People usually get mad at the wrong things because they don't understand.

Rolex make over 1m watches a year - that's a fuck ton. There is no 'manufactured scarcity'. 500,000 of those are PM / 2T - divide the rest by the number of models in their catalogue and you'll end up with about 20k steel Daytonas - that's the Daytona waiting list in the UK alone. The waitlists and backdoor sales to grey's are on the AD's - not Rolex.

I don't completely agree with you man. A normal business adapts their supply to demand in order to maximize profits. Rolex is over producing 2 tone models and datejusts that are readily available, but not increasing their production of sports model, and these are not necessarily more complicated models to manufacture.

So yes the shenanigans are happening at AD's, but there is a deliberate supply shortage coming from Rolex. I don't know any other business other than luxury goods that lets such a disconnect happen between demand and supply that customers need to wait years to be able to purchase, instead of increasing their manufacturing capacity

 

[muiramas]

I don't completely agree with you man. A normal business adapts their supply to demand in order to maximize profits. Rolex is over producing 2 tone models and datejusts that are readily available, but not increasing their production of sports model, and these are not necessarily more complicated models to manufacture.

So yes the shenanigans are happening at AD's, but there is a deliberate supply shortage coming from Rolex. I don't know any other business other than luxury goods that lets such a disconnect happen between demand and supply that customers need to wait years to be able to purchase, instead of increasing their manufacturing capacity

True, but Rolex are not a normal business and they never have been. They don't have shareholders to please or pay dividends to and so they call all the shots. They are however cranking out a million watches a year - which is a colossal number of watches by any comparison let alone a Swiss brand.

 

[Yogibear]

I don't completely agree with you man. A normal business adapts their supply to demand in order to maximize profits. Rolex is over producing 2 tone models and datejusts that are readily available, but not increasing their production of sports model, and these are not necessarily more complicated models to manufacture.

So yes the shenanigans are happening at AD's, but there is a deliberate supply shortage coming from Rolex. I don't know any other business other than luxury goods that lets such a disconnect happen between demand and supply that customers need to wait years to be able to purchase, instead of increasing their manufacturing capacity

It's brilliant marketing. They keep the hype and exclusivity of the brand in doing so.

 

[Tobel]

True, but Rolex are not a normal business and they never have been. They don't have shareholders to please or pay dividends to and so they call all the shots. They are however cranking out a million watches a year - which is a colossal number of watches by any comparison let alone a Swiss brand.

Exactly, ans one of these shots is how they size their production capacity and divide it among their SKUs

If you look at their production numbers 20 or 30 years ago, they were already manufacturing more than 500,000 per year so it's not like they're adding capacity as they can. And I think Yogibear Is right, this is pure marketing strategy

In terms of total volume 1000,000 a year is putting them on the top swiss brands in terms of volume, but interestingly, brands such as Longines and Tissot are manufacturing even more (I'm not counting swatch here )

Data from 2020

 

[wubsub]

It's brilliant marketing. They keep the hype and exclusivity of the brand in doing so.

agreed. hype is everything in the world today. look at sneakers and designer collabs. rolex is playing a game and guess what? it works. so why would they do otherwise

 

[Yogibear]

agreed. hype is everything in the world today. look at sneakers and designer collabs. rolex is playing a game and guess what? it works. so why would they do otherwise

They should be teaching marketing and branding classes in the top Universities lol

 

[Alan Bourdillion Traherne]

They should be teaching marketing and branding classes in the top Universities lol

They do. It's called "Political Science".

 

[JohnnyDangerous]

I don't know... the VSF is a really nice watch, so hell yeah!

 

[bertieng]

I don't know... the VSF is a really nice watch, so hell yeah!

I am after the same model too, it really looks stunning. Which TD did you get it from?

 

[bertieng]

Oh, does the dial suffers the same sunbursting problem as the Hulk?

 

[JohnnyDangerous]

Oh, does the dial suffers the same sunbursting problem as the Hulk?

I don't know... what is the same sunbursting problem as the hulk?

 

[JohnnyDangerous]

Oh, does the dial suffers the same sunbursting problem as the Hulk?

Hello admin... could you please remove my duplicate post