Schwarzenegger and, more so, Stallone, brought Panerai on the world-wide map. For years, it was the "it" watch. That's no longer the case and folks are moving back to smaller watches and have done so for a while.
I personally like the vintage Panerais (3646, 6152/1, etc.) and the pre-V and some extent pre-A models. Few Panerais after that inspired me, the Bronzo being one of them. Another "problem" are the in-house movements combined with display backs. I like the Cortebert and ETA days where it was easy to service Panerais. The in-house-movements are not being replicated properly and are a service nightmare.
My advice, buy one or two of the Panerais of the past you like best, the Noob Series 1 111 comes to mind, and cherish them. Ten years from now, everyone and their dog will beg you to sell it to them. The others . . . not so much.