Well, I believe that QC pics are interesting useful and so on.
But initially I saw them as a way to make sure that there are no blatant flaws that you cannot live with, like index alignment, blemishes, deep scratches. Better seeing that before and then being a happy customer than one that complains forever after... Particularly since what's unacceptable for one will be OK for another, and in most cases the rejected watch can be proposed without even seeing a watchsmith of any description.
Now I'm happy for QC pics for an entirely different reason. I recently ordered (well recently, now it starts to be long ago, 2 weeks) an AP Royal Oak jumbo from one of our TDs. After 4 or 5 days, I got the QC pics, and man, I immediately saw that this wasn't the model I was ordering... It was the old "automatic".
They're quite similar obviously, but not the same watch at all, and in reps terms the jumbo is much much better (save for the display back which is not a real problem to me).
The QC pics saved me from receiving the wrong watch! (But the added delay probably ruins my hopes of getting it for Christmas... )
But initially I saw them as a way to make sure that there are no blatant flaws that you cannot live with, like index alignment, blemishes, deep scratches. Better seeing that before and then being a happy customer than one that complains forever after... Particularly since what's unacceptable for one will be OK for another, and in most cases the rejected watch can be proposed without even seeing a watchsmith of any description.
Now I'm happy for QC pics for an entirely different reason. I recently ordered (well recently, now it starts to be long ago, 2 weeks) an AP Royal Oak jumbo from one of our TDs. After 4 or 5 days, I got the QC pics, and man, I immediately saw that this wasn't the model I was ordering... It was the old "automatic".
They're quite similar obviously, but not the same watch at all, and in reps terms the jumbo is much much better (save for the display back which is not a real problem to me).
The QC pics saved me from receiving the wrong watch! (But the added delay probably ruins my hopes of getting it for Christmas... )