Hi Matt, yup, it’s pretty loud, I have just been out with my wife and she said “Is there a stone stuck in your tyre - or is it your watch”! I have to be honest I don’t really notice it but say 3” from your ear and you can hear it clearly. On another note, the pictures somehow do not convey the depth of the movement which is really 3 dimensional, it’s light on the wrist and is really convincing. But one of the best aspects for people who do not have big wrists is the strap with pin buckle. With deployments, I always find they fit to one side of your wrist and can be uncomfortable, this feels great.