I for sure don't disagree at all that there are great watch brands out there that are cheap. Omega is a great example. I compared my gen Sub to my friends Revue Thommen (had never heard of it) and the thing was solid. Well to the naked eye it looked and felt great. But what does that really mean ? I doubt I could tell a super rep from a gen with a loupe and hours to compare. I just don't have the experience or knowledge.
But if you look up Revue T. you will find they are used in the airline industry. Pretty sure Rolex isn't used in any industry where time matters.
And let's not forget that the now super expensive Daytona's are actually re-branded, NASA test-failed Cosmographs.
Anyway I'm still keeping my mind wide open about gens, reps, and time in general
unk:
I have owned a Gen Rolex 16610 since 1996. Picked it up new in Hong Kong from an AD for $1,800. Truth be known that watch doesn't really measure up well against a Steinhart in terms of fit and finish, and certainly not the cheesy clasp on mine with the hollow link bracelet.. I never wear it anymore, and it's in a safe deposit box, it looks more fake today, then the fakes!
Rolex has a genius marketing plan, artificially inflate the value of their watches, by limiting production and then have ad and movie placements to produce gallons of their Kool-Aid for the rubes to drink,
Then when the Rubes go to an AD and find no stainless steel models in stock, and years on waitlist delivery times, they go on the Gray Market and find a new stainless Sub is going from $12k to $18K for a Hulk.
Sorry, Homie don't play that game, not when I can pick up an Omega 2018 Seamaster 300 Master Coaxial for $4,200. That watch is infinitely a better watch in every regard, better movement, better bracelet and adjustable clasp, better then the glide-lock, and it even has something the tricksters at Rolex have never quite seemed to grasp, AR, that makes it so you can actually read the dial without squinting to the reflections coming off of it.
What improvements has Rolex done to their 3135 movement from mine..oh let's see, calibrate in better and add a pararchrom hairspring, Yippie! That's really a vast improvement.
Meanwhile Omega upgrades their Sea-Master 300 from an ETA 2892-a2 to a Co-Axial Movement, and now to a completely in-house 8800 Master Co-Axial movement with 35 jewels and a -0+5 accuracy, of which I will take a watch with -0 with +5 every day over the Rolex -+2 seconds every day! A watch that runs slows requires you to reset it, a watch that runs fast only requires you to hack it till the actual time catches up with it!