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Lady gaga for tudor... What do you guys think ?
- Thread starter thabombdotcom
- Start date
- 21/5/14
- 111
- 5
- 18
I know this is useless to say, but I would rather Tudor invest in their product/pass on savings to us rather than pay off celebrities to "represent" the brand. I've always hated that, and it makes it harder for me to justify buying a watch when I associate it with fashion over their tool watch roots.
Makes me want their watches a bit less... but not enough to not pine for their Pelagos...
Makes me want their watches a bit less... but not enough to not pine for their Pelagos...
That's the point bro, Tudor is supposed to have a serious image for being the little sister of Rolex. Like Jaguar for Aston Martin, Jaguar still belongs to a serious petrolhead. The kind of people follow lady gaga, they are all unladylike and doesn't really add to the value of the brand.
To me, horology is all about appreciating the delicate, fine piece of engineering. And lady Gaga songs are anything but the finer specimens of music.I would have been rather happy to see Adele or Celine Dion as the new tudor face. Wouldn't you agree?
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Think everyone's missing the point. I'll preface this by saying I'm not a fan of her particularly, but I do respect her (and will sing along when drunk...).
They're trying to capture a different part of the market. If you don't like it/don't see why they're doing it, it's because you're not the market.
Whilst I agree it's at odds with their existing brand, they obviously have a road map and vision for their branding going forward. For the younger demo I can't really think of anyone else from the music world I'd use that both a) is a household name and b) isn't a complete twat/is bigoted in some way/rude. c) controversial for the right reasons, and in the right way.
Gaga is high fashion. She's modern and encourages all lifestyles, and like her or not, has a lot of influence. Ignoring what her conceived idea about her music fan base, she mixes with a lot of influential people. Her social media impression is insane.
The all blacks is a great example of an advert that appeals to a large demographic of this board, regardless of whether you're into rugby or not. Lady gaga is the opposite of that, and that's okay.
Who says they have to be serious? Rolex has that covered. Most of the people listed are too old, target the wrong demo and have 1/100th of the social media presence of gaga.
Well, to me pop is rubbish, but that's me... probably it's a well thought plan from Tudor's management. Anyway, in the end it doesn't really change the watch, just how it might be perceived by the one's who are not into horology. It will probably reach a truckload of people and help the company do well. And everyone has their own reason to buy a particular watch, for us it probably shouldn't matter if Lady Gaga is the face or Wonder woman!
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At least on a gaga advert I'm looking at the watch. Stick it on gal gadot and I couldn't tell you if it was an invicta or an AP!
Lady Gaga for Tudor...great choice!!
Why?
Lady Gaga started her career as an underdog, writing songs for bigger acts like her. But she had a vision...she once said that she wants to become as influential to Music and Style as Madonna...and she made it. She made it on top...and...just to top that...she's not only a remarkable artist, musician, singer...she's a great actress too (she got a Golden Globe for best actress).
So she's very famous, very influential, very successful...not really a bad choice for an ambassador I'd say!
Why?
Lady Gaga started her career as an underdog, writing songs for bigger acts like her. But she had a vision...she once said that she wants to become as influential to Music and Style as Madonna...and she made it. She made it on top...and...just to top that...she's not only a remarkable artist, musician, singer...she's a great actress too (she got a Golden Globe for best actress).
So she's very famous, very influential, very successful...not really a bad choice for an ambassador I'd say!
Understand what you're saying, and i agree. On the other hand,.. Tudor just doesn't have that "serious" image,.. sadly because lots of people think that serious watches should have serious prices
We, real watchfanatics would argue different, but lots of buyers of haute horlogerie just aren't in it for the love of the fine engineering, they like to just show their watch, and even more like to say what in heavens name in costed.
Swiss watches imo allready face a hard time comming with their mega high prices,... And the few that cán buy, are buying more expansive brands.
So in that point of view, i think Tudor IS making a bald, but smart choise to go for the younger audience who are not yet financialy in the market for Rolex, IWC, AP etc etc , but going for a popstar to adress the younger audience is imo the way to go for Tudor. Or the should start using (white)Gold, and othe precious metals in their watches and raise their prices so that they will be taken more serious by the less serious but watchbuyers.
And Adele mwua maybe, but in the same time maybe her "image" is to sofisticated , and not the young look Tudor is looking for.,... Celine Dion, beautyfull voice, but again wrong fanbase i'm affaid.
I realy think Gaga is a smart and well thought thru choise here,.. young audience, a young and "wild"image, but at the same time a lady who reached a LOT in here life! so very respectable aswell! (allthough i'm not the biggest fan of her music)
Yeah bro, the thing is I have a very special feeling for Tudors, like Monte Carlo, snowflake etc..Understand what you're saying, and i agree. On the other hand,.. Tudor just doesn't have that "serious" image,.. sadly because lots of people think that serious watches should have serious prices
We, real watchfanatics would argue different, but lots of buyers of haute horlogerie just aren't in it for the love of the fine engineering, they like to just show their watch, and even more like to say what in heavens name in costed.
Swiss watches imo allready face a hard time comming with their mega high prices,... And the few that cán buy, are buying more expansive brands.
So in that point of view, i think Tudor IS making a bald, but smart choise to go for the younger audience who are not yet financialy in the market for Rolex, IWC, AP etc etc , but going for a popstar to adress the younger audience is imo the way to go for Tudor. Or the should start using (white)Gold, and othe precious metals in their watches and raise their prices so that they will be taken more serious by the less serious but watchbuyers.
And Adele mwua maybe, but in the same time maybe her "image" is to sofisticated , and not the young look Tudor is looking for.,... Celine Dion, beautyfull voice, but again wrong fanbase i'm affaid.
I realy think Gaga is a smart and well thought thru choise here,.. young audience, a young and "wild"image, but at the same time a lady who reached a LOT in here life! so very respectable aswell! (allthough i'm not the biggest fan of her music)
This is why I can't agree with the idea Tudor advertising themselves to the pop. But it is also true that Tudor is not a focused brand and they are definitely not haut horology. So they have made a bold business move, well, on the other hand, many peeps will be wearing nice Tudor watches now!!
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Who knows what the Tudor bosses planned for the future , maybe they gonna change their image or something else and they just want to attract other people than mid 30 s men ...
But i dont think Lady Gaga is the right person here because it ruins the image of Tudor imho . Its like the Louis Vuitton X Supreme Collabo ... People are loosing theor shit over this collections but in my eyes LV just lost their prestigious image they had . I mean cmon a French Haute Couture fashions (bag) label with an US Streetwear Company that sells overpriced hoodys for some teenagers/skater/hypebeats...
But i dont think Lady Gaga is the right person here because it ruins the image of Tudor imho . Its like the Louis Vuitton X Supreme Collabo ... People are loosing theor shit over this collections but in my eyes LV just lost their prestigious image they had . I mean cmon a French Haute Couture fashions (bag) label with an US Streetwear Company that sells overpriced hoodys for some teenagers/skater/hypebeats...
I also can't get behind this ambassador nonsense. What does lady Gaga have to do with watches ... especially tool watches. Shortly after Beckham became an ambassador he was spotted wearing a Daytona to a major event. So he doesn't take it seriously ... why should we ? Only way this ambassador crap becomes serious is if they actually use someone that got the watch with their own money and wears it everywhere for a long period of time and only then becomes an ambassador!
Tudor is obviously looking to expand into a market they don't have right now and that's why they're partnered with Lady Gaga. She has a fierce following and I'm sure she would open Tudor to a different audience than what they have currently.
I literally just saw her on September 11 at the Wells Fargo Center with the wife. She sounded incredible (she had to cancel the rest of her tour due to illness).
I must say, the audience was a total mix of demographics. My wife and I were shocked at the diversity (we're both in market research). There was a four year old behind us (no - this show was not age appropriate for a four year old + they didn't even have ear protection on their kid - moron parents) and we saw a large number of gray hairs literally dancing in the isles. Of course the rest was everything in between.
I know Tudor would never go into this type of endeavor without major research. I'm sure there's a method to their madness.
I literally just saw her on September 11 at the Wells Fargo Center with the wife. She sounded incredible (she had to cancel the rest of her tour due to illness).
I must say, the audience was a total mix of demographics. My wife and I were shocked at the diversity (we're both in market research). There was a four year old behind us (no - this show was not age appropriate for a four year old + they didn't even have ear protection on their kid - moron parents) and we saw a large number of gray hairs literally dancing in the isles. Of course the rest was everything in between.
I know Tudor would never go into this type of endeavor without major research. I'm sure there's a method to their madness.
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I guess ambassadors have more effect than I imagined. I don’t think I’d ever buy or not buy something based on whether it was advertised by a particular person (Hitleresque types excluded).
Would love to see the analytics from the release - bet their impressions are thorough the roof. Even if 0.005% of the impressions are converted to sales, the brand recognition alone has been worth the punt.
Plus, you don’t get dickheads like teddypmusic wearing brands you respect!
I guess ambassadors have more effect than I imagined. I don’t think I’d ever buy or not buy something based on whether it was advertised by a particular person (Hitleresque types excluded).
Would love to see the analytics from the release - bet their impressions are thorough the roof. Even if 0.005% of the impressions are converted to sales, the brand recognition alone has been worth the punt.
Plus, you don’t get dickheads like teddypmusic wearing brands you respect!