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Is Panerai dead?

markiemark

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As per title, I'm wondering if Panerai is dead? Hardly any reps for sale, unanswered WTB threads, no new models. Then I saw a video of Archie swearing in front of a Panerai boutique he lost a 1000 aussie dollars on selling his 024 while promoting his two-tone daytona...


 

mysterio

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1. Hardly any reps for sale. New reps well things are slower now compared to maybe 3-4 years ago, but you can't exactly say it was always popular from the beginning. Not seeing many reps in M2M and lack of responses in WTB threads indicate that people are holding on to their watches. If that's not a show of brand strength I don't know what is.

2. As a gen brand, it still has a strong following, though the mixture of casual owners to die hard collectors has changed somewhat. Last SIHH was the new CEO's push to get people talking about the brand again.

If you think of Archie as someone with an expert view into the world of horology, then I believe there are more pressing matters than the state of the brand. :p
 

superspark69

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1. Hardly any reps for sale. New reps well things are slower now compared to maybe 3-4 years ago, but you can't exactly say it was always popular from the beginning. Not seeing many reps in M2M and lack of responses in WTB threads indicate that people are holding on to their watches. If that's not a show of brand strength I don't know what is.

2. As a gen brand, it still has a strong following, though the mixture of casual owners to die hard collectors has changed somewhat. Last SIHH was the new CEO's push to get people talking about the brand again.

If you think of Archie as someone with an expert view into the world of horology, then I believe there are more pressing matters than the state of the brand. :p

Spot on with people holding onto discontinued Rep Pams, the harder something becomes to get the more the unwillingness to part with them grows.
 
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centrum

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I agree. I want the Pam 113, 177, 372, and 380!

Please, Noob, H, ZF, abd KW, make more of the good ol Panerais. A lot of people are willing to buy them!
 
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Natas78

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Panerai had an amazing and rather unexpected exposure and growth, but poor management in the key years.
Just google Cazzomir Panerai and you’ll understand.
The new models are not bad but they leave something to be desired. They lack flagship status. Too shiny, not enough Panerai spirit. The manufacture movements (in-house) have made it very hard to have accurate reps. But the Panerai spirit is alive and well amongst its followers. There are significantly more Panerai hoarders than with any other brand. All good signs.
They need a good iconical chronograph, and should partner up with Schwarzenegger or The Rock and make good with Sly :)


Verzonden vanaf mijn iPhone met Tapatalk Pro
 
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JOP

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Me too. Even fantasy builds are loved by their owners.

It's a matter of design and the purpose - functionality that caused from. I think that is too difficult to be "dead".
They change signature domed shape plexi with flat crystal, they change it's case form to less refined one, more bulky.
They change it's typography in a way that cause tense and disharmony. If panerai could die, it would till now.

The only client feedback that they answer is about smaller case.


I think that is a great lesson to every "manager" wondering about design.
 

mysterio

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I agree. I want the Pam 113, 177, 372, and 380!

Please, Noob, H, ZF, abd KW, make more of the good ol Panerais. A lot of people are willing to buy them!

H-factory has been closed since last year so your plea will fall on deaf ears. KW is still making PAMs, the factory just shed the old name and renamed itself V6F and then 2 years ago decided to rebrand and become two factories, VSF and XF. Unfortunately Noob had decided to shift their focus on Rolex and ZF does only a few models nowadays. Maybe they'll make a comeback, they just need to release a fairly accurate rep of a new model.
 
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thorne

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I remember the days when every other thread was a PAM thread in the sales forum (maybe around 7-8 years ago).

Before Noob and HF, really well made PAMs were not as commonly found unless you could lay your hands on a Honpo or Eddie Lee piece.

After HF and Noob began to focus on them, there was a lot of pent-up demand, for well-made quality Panerai reps.

These could further be modded, and have been by a number of well known members. You could get Sead CGs, FGD dials, Rolli dials (RIP), Lello datewheels, Jakob casebacks, and so on. Strap sale threads were loaded with Micahs, Dirks, Simona, MPs, Adeeos (RIP) etc etc.

But now it seems overall, that M2M PAM sales are fewer. The really good oldskool modded builds are really rare to see in M2M. I used to see some awesome Pre-V builds - but now hardly see these come up for sale anymore. Which is fair, the owners should be holding on to them.

As far as gen Panerai goes, it seems that the 'large watch' look that Panerai epitomised may be on the decline to some extent. The launch of the snapback 30m models has also probably diluted the brand for hardcore Paneristi. Some of the newer PAMs seem more of dress watches aimed at the fashion cognoscenti, rather than the purpose-built tool watches that Panerai is known for.
 
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chocolito

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Spot on with people holding onto discontinued Rep Pams, the harder something becomes to get the more the unwillingness to part with them grows.

You seem to buy every Pam on M2M :D I'm waiting for you to relist some :D I love Pam's i hope there are some new reps coming out that can be added to the 'consensual list ' . Always looking for members parting for models i covet !!
 
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chocolito

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As per title, I'm wondering if Panerai is dead? Hardly any reps for sale, unanswered WTB threads, no new models. Then I saw a video of Archie swearing in front of a Panerai boutique he lost a 1000 aussie dollars on selling his 024 while promoting his two-tone daytona...



Archie Luxury is an annoying twit . All that shouting and swearing , i think it is meant to be entertaining ?? About as funny as a cattle prod in the jacksy !
 

superspark69

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You seem to buy every Pam on M2M :D I'm waiting for you to relist some :D I love Pam's i hope there are some new reps coming out that can be added to the 'consensual list ' . Always looking for members parting for models i covet !!

im runing out of models to buy haha, I think the consensual list is out of date............theres been plenty of updates to models since Ales guide was last updated and I think there have been a few watches that have had important updates that elevate them to super rep status.
 
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chocolito

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im runing out of models to buy haha, I think the consensual list is out of date............theres been plenty of updates to models since Ales guide was last updated and I think there have been a few watches that have had important updates that elevate them to super rep status.

Anything you reckon i can currently buy from TD that you think falls into that category ?? I 'm sure the Ale list is now out of date but the majority of watches on the 'Cons.. list' which is lifted from the Ale guide are no longer available whether updated or not .
 

superspark69

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Anything you reckon i can currently buy from TD that you think falls into that category ?? I 'm sure the Ale list is now out of date but the majority of watches on the 'Cons.. list' which is lifted from the Ale guide are no longer available whether updated or not .

pam388, pam312, pam351 for definite, all were almost super reps but were let down by the movement, its now been updated with the p9000 clone which is pretty damn accurate, even down to 90% of the functions. The 351 hasn't been listed with the newest update but ive just received a vsf that has it in.
 
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chocolito

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pam388, pam312, pam351 for definite, all were almost super reps but were let down by the movement, its now been updated with the p9000 clone which is pretty damn accurate, even down to 90% of the functions. The 351 hasn't been listed with the newest update but ive just received a vsf that has it in.

Looks wise like what i already have . I'm thinking of something with a coloured dial or a submersible next . I was getting excited and about to pull the plug on the ZF Pam687 that has just appeared on various TD sites . I know it's a reissue of a watch ZF/SF have already repped . I love the safari dial and Radomir case . However the logo at 12 'Panerai Radomir ' looks glaringly too thick to me . That's before i do due dilligence and gen comparisons . I don't expect reps to be 1:1 but that in my face every time i look at the watch it might do my head in .

Tried to get a someone to sell me the last issue of the watch ( which had the correct logo ) . Not sure about the dial colour ( not quite right ?) but the watch looked stunning in the pictures of watch he posted . A cheeky 'do you fancy selling me that watch ?' was responded to with a LOL.
 

superspark69

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Looks wise like what i already have . I'm thinking of something with a coloured dial or a submersible next . I was getting excited and about to pull the plug on the ZF Pam687 that has just appeared on various TD sites . I know it's a reissue of a watch ZF/SF have already repped . I love the safari dial and Radomir case . However the logo at 12 'Panerai Radomir ' looks glaringly too thick to me . That's before i do due dilligence and gen comparisons . I don't expect reps to be 1:1 but that in my face every time i look at the watch it might do my head in .

Tried to get a someone to sell me the last issue of the watch ( which had the correct logo ) . Not sure about the dial colour ( not quite right ?) but the watch looked stunning in the pictures of watch he posted . A cheeky 'do you fancy selling me that watch ?' was responded to with a LOL.

To be honest I think it looks very close and not too thick at all, one is gen the other the zf
VkXIG8.md.png
VkXCE3.md.png




obviously not at the same angle to get the depth etc but................
 
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mysterio

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Sure, if he was in WTB and looking I would be willing to start a reserved sale.If the watch is what he wanted. Why would I be joking?

So you weren't joking which means you are not aware of the rules (either that or you are knowingly breaking the rules). This is the discussion section and not the sales section. Posting of WTB type threads, solicitations or any replies to that solicitation is not allowed. It can earn you a vacation, I'm not joking.
 

DaleM

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So you weren't joking which means you are not aware of the rules (either that or you are knowingly breaking the rules). This is the discussion section and not the sales section. Posting of WTB type threads, solicitations or any replies to that solicitation is not allowed. It can earn you a vacation, I'm not joking.

I did not say anything about you joking. If a guy is having a hard time finding a specific watch.and complaining about it would you recommend I pm him?