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Horology history and the oldest watch brands

Feefo

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This thread is me simply sharing what I learn from a little resarch on the internet about horology history and watch brands. Was always interested in history and I like to discover the background of people, events, objects. Since I also like to be systematic, I'll tackle watch brands in chronological order, and I'll share my findings when I have the time to do the research. Don't get excited, most posts are the result of a couple of hours of research on the internet, anybody could do it. In this regards also a caveat: it's the internet, as much as I try to filter and collect the information critically, the sources are unconfirmed and often there's contradictory information. Hope you enjoy.



Some notes on the alleged Swiss supremacy in horology history

Disclaimer: this is the result of a couple of hours research in the net, for personal interest, which I'm just sharing. This time didn't warrant for source verification or 100% exactitude, so apologies if some information may be inaccurate.

A lot of people think that Swiss horology holds the first place in the business because of a long tradition being at the lead of horological evolution. But this isn’t true, the Swiss gained the leadership through a number of historical and social events in a long process that lasted some centuries.

First mechanical clocks appeared as early as the 13th century as weight-driven devices to regulate the timing of bells in churchtowers, the only time-telling method for most people at the time. Admittedly, the works involved were quite rudimentary and not entirely comparable to the mechanics of modern watches. But not much later, the mechanical principles underlying modern timekeeping devices started to evolve, and more advanced mechanical watches appeared more or less simultaneously in England, France and Italy, the most culturally advanced nations of the time. No Switzerland so far.

Peter Henlein from Nuremberg is generally regarded as the first modern watchmaker. A locksmith by trade he had the “opportunity” to learn watchmaking in a cloister where he sought protection from a murder charge, and between 1509 and 1530 he produced miniaturized clocks that could be worn as pendants. Still, these were too big to be carried in a pocket.

It is around this time that Huguenots (protestants) fleeing religious persecution from France began establishing themselves in Switzerland. Among those, several watchmakers that set up shop in Geneva. As a fortunate coincidence (for the watchmaking industry) at the same time, Protestant reformer John Calvin prohibited wearing jewelry. Therefore, Swiss jewelers got together with the foreign watchmakers and shifted their craft to producing timepieces, which were still not regarded as jewelry. Win-win. Curiously, the first registered “orologier” in Geneva was Frenchman Thomas Bayard in 1554. Also French Pierre Huaud and Jean Toutin, who brought the craftsmanship of enamel to Geneva. No Swiss yet…

Still, the most renowned watch craftsmanship was to be found around the royal courts of the renaissance or in those technological hubs that at the time coincided with big trading centers. It’s in these places that the rich and famous (royal families, nobility and merchants) had the possibility to spend real fortunes on timekeeping devices.

One of the first significant breakthroughs in watchmaking was the invention of the pendulum clock by Dutch horologist Christiaan Huygens in the mid 17th century. Inspired by Galileo Galilei’s research on oscillators, it was a weight-driven clock with a crown wheel (verge) escapement that increased the accuracy of clocks from about 15 minutes per day to 15 seconds per day. Later, the anchor escapement further improved accuracy. This is the Netherlands, not Switzerland.

The 18th century saw a lot of improvements mainly fostered by British watchmakers. The invention of the marine chronometer, the minute repeater, the lever escapement all originated in England. Meanwhile though, the Swiss horology industry was growing favored by the local social and economic conditions. Farmers had nothing to do in the harsh winters in the mountains, so they occupied themselves assembling components for Geneva-based watchmakers. The Swiss introduced principles of mass-production into horology: different parts would be manufactured in different places and then assembled by the manufacturers to create the final watches. This system gave Switzerland an enormous edge against its competitors in France, England and Germany. By the end of the 18th century, Geneva was able to export over 60.000 watches. Other countries were unable to compete with these volumes and the prices of mass-produced Swiss watches. Despite this, it is worth noting that the notable invention which allowed the Swiss industry to boom was actually developed in by a French watchmaker. In the 1760s Jean-Antoine Lépine, watchmaker to Louis XV, Louis XVI and Napoleon Bonaparte, invented the Lépine calibre – a simplified flat calibre that heralded the development of smaller pocket watches.

The 19th century finally saw the rise of the big traditional Swiss brands that still dominate the world of luxury watches today, but beware, they're not the oldest brands as well. Even if the Swiss watch industry may not have been at the head of horological evolution in its infancy years, it's undisputable that Swiss watchmaking, thanks to its importance and financial means gained by economic supremacy, set its lasting footprint on the advances in watchmaking in the last 2 centuries. I think Rolex, albeit the youngest of the traditional Swiss brands, embodies perfectly the role of Switzerland within horology history. Cunning marketing, exploitation of the market's conditions, genial design interspersed here and there with some great features we all love in our watches today.
25.07.2023​
 
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C Master

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I think Rolex, albeit the youngest of the traditional Swiss brands, embodies perfectly the role of Switzerland within horology history.
Rolex was founded in London in the early 1900s. The movements used were indeed Swiss. Eventually they moved to Switzerland to get the Swiss watchmaking prestige and easier access to movements. That is my simplistic understanding.
 

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Rolex was founded in London in the early 1900s. The movements used were indeed Swiss. Eventually they moved to Switzerland to get the Swiss watchmaking prestige and easier access to movements. That is my simplistic understanding.
Yes, you are right, and Hans Wilsdorf was German. He started as a clerk for a watchmaker in Switzerland and decided to move to London because he learned the business by exporting to the UK. There, he needed funding and therefore found with Alfred JAmes Davis (brother in law) the company Wilsdorf & Davis Ltd. He decided to move to Swiss during WW 1 when import duties rose, bought Davis' shares and finally founded Rolex in 1920.
 

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Some notes on the oldest watch brands - Gallet

The question "who is the oldest watch brand (still existing)?" is usually answered with "Blancpain". However, there are several brands that claim a more ancient origin than 1735 (Blancpain foundation).

Gallet claims to have been created as far back as 1466. Claims are made that clockmaker Humbertus Gallet became a citizen of Geneva that year and by transitive property Gallet makes this as its year of foundation. The Company was officially registered as Gallet Cie. in 1826 though. Among its claims, Gallet boasts:
the 1st wrist chronograph

the 1st yachting timer

the 1st 24 hour chronograph


More interesting (to me) the Flight Officer time zone chronograpg, commissioned by Harry Truman for the pilots of the USAF

The Jim Clark (allegedly worn by Clark 1965 when he won the 500 Indianapolis


Today, Gallet offers a single watch, the "Racing Heritage" Chronograph

27.07.2023​
 
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Some notes on the oldest watch brands - Haldimann

Like Gallet, also Haldimann claims to exist since 1642. Records allegedly show that on this date, Ulrich and Hans Haldimann were "Timemakers" in Horben, Switzerland. But, get this (marketing is a fantastic thing..), in 1991, Haldimann declares the "blossoming of a new branch of the family tradition since 1642" with the establishment of the company Haldimann Horology.
To be fair, Haldimann does very fine pieces of Horology in a manufacture that experiments a lot and produces just several dozens of timepieces per year. But the truth is that since Ulrich and Hans there is no real continuity with today`s Haldimann.

Haldimann H1 with flying central tourbillon


Haldimann H2 Flying Resonance (resonant double tourbillon)


Haldimann H3 Flying Sculpture with minute repeater

27.07.2023​
 
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Feefo

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Some notes on the oldest watch brands – JeanRichard

The story goes that Daniel Jeanrichard (born 1665), a young Swiss mountain lad in the Jura region, was given a watch – never seen before in the mountains - from a Horsedealer who had acquired it in London. Curious about its workings, Daniel decided to do his own watch, making all the necessary tools for it. After this remarkable feat, he went to Geneva, learned watchmaking, and brought the craft back to his hometown. 1681 is seen as the founding year, when Daniel started his own workshop.
This is one of the first examples kept at the Jean Richard Museum:


Although the watchmaker Daniel Jeanrichard was actually active in his region, the myth of his talented beginning was, again, a marketing strategy which was particularly inflated in the second half of the 19th century, when the Swiss “etablissage” system (components manufactured by artisans and then assembled by the brand) was threatened by American competition through mechanization. This Swiss “movement” went so far as to ban horologists who wanted to use the American principles from certain regions (such was the case with the Brandt brothers, founders of the future Omega).

The JeanRichard brand was subject to modern corporate mergers from the late 80s and appears today under Girard Perregaux (owned by the Kering Group). The brand was relaunched 2012.

Edit 31.07.2023: the brand seems to have disappeared and is no longer available at retail. I guess Kering Group decided to put its bets on Girard Perregaux alone.

In general, the brand is not known for particularly original watches, it's marginally known for square case watches. Some examples:



27.07.2023​
 
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Some notes on the oldest watch brands – Graham

Graham is another example of brazen marketing claims. Graham’s website claims the brand was created in 1695 in London. While George Graham was undisputedly a renowned clockmaker, inventor and physicist of his time, the reality is that 1695, after a 7-year apprenticeship he joined Thomas Tompion’s workshop. He then married Tompion’s daughter and became his associate. Only 1722 was he awarded the title of master. Graham is credited with inventing several design improvements to the pendulum clock and the “orrery” (a mechanical model of the solar system that illustrates or predicts the relative positions and motions of the planets and moons). He was not the inventor of the deadbeat escapement, as he is sometimes erroneously credited.



Today’s Graham Watches are an invention of the Swiss watch company “The British Masters”, encompassing the brands Graham and Arnold & Son. Modern Graham watches first appeared 1998. The design is inspired by racing (the link to Graham being that George was regarded as father of the chronographs…) with, in my opinion, questionable aesthetic results. Style is usually bold and loud and often with ridiculously big crown protection on the left side of the case, after the fashion of British racing. Most Graham movements are produced by La Joux-Perret and are based on Valjoux 7750 ebauches.



31.07.2023​
 

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yes, the Swiss watch industry started off making reps of US and British movements (actual fakes, complete with fake branding). It wasn't until companies such as Walthem started legal actions against them that they started to design and build their own movements.
 

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Some notes on the oldest watch brands – Raketa

Yes, you read right, Raketa, the Soviet brand. Just like the brands named so far, also Raketa doesn’t shy away from claiming an ancient tradition. Marketing is at work here again. Raketa claims its origin as far back as 1721 with the foundation of St. Petersburg Petrodvorets Watch Factory, founded by Peter the Great himself and actually specializing in hardstone carvings. Up until the Soviet Revolution in 1917 the factory was one of the leading creators of luxury goods in Europe (furniture, jewelry, clocks, etc.…).

After the revolution, the factory left the capitalist, elitist business model to pursue business avenues more congenial to the communist regime. Right before and during WWII, the factory started producing precision components for the military (among which ruby stones for watch mechanisms). In 1945 it launched the “Pobeda” watch brand, which in 1961 was the first watch to go to space. In honor of Yuri Gagarin’s endeavor, Raketa was launched 1961. It was of the most produced watch brands until the fall of the Soviet regime, with a peak yearly production of five million pieces.

Remarkably, today Raketa is one of the very few brands controlling the whole value chain of watch production. They don’t “just” do inhouse” movements, they produce every single piece thereof, including the hairsprings and escapements. Most watch brands globally do not produce their own hairsprings, they generally order them from Nivarox, a subsidiary of Swatch Group. This enables the Russian watch industry to be independent from western suppliers, especially for producing hairsprings needed in the military aviation industry.

While there are a few interesting watch designs originated under Soviet management (my favorite being the Olyimpic Games one), modern Raketa isn’t very original and actually quite ugly given the not cheap price point (1k-2k€).





31.07.2023​
 

eBoy

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yes, the Swiss watch industry started off making reps of US and British movements (actual fakes, complete with fake branding). It wasn't until companies such as Walthem started legal actions against them that they started to design and build their own movements.

History always repeats itself.

In 50 years, the original luxury brands will all have Chinese names and an African country will rep them. 😆
 
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Some notes on the oldest watch brands – Blancpain 1735

Finally we got there, Blancpain is commonly regarded as the oldest watch brand. And rightly so, because Blancpain is the first brand who can prove a (almost) continuous history/activity from that date.

1693-born Jehan-Jaques Blancpain registered the brand in 1735 setting up workshop in his home in Villeret. It was not until 1815, when his great-grandson Frédéric-Louis took over the family business, that things got more serious. Frédéric-Louis upgraded the workshop and introduced major innovations in the escapement design, allowing for an extremely thin construction. Frédéric-Louis’s son Frédéric-Emile renamed the company with his own name and further modernized Blancpain’s facilities. To counter American industrialized competition, Blancpain built a big facility by the River Suze using the flowing water as power supply together with process modernization and cutting costs.

Around the same time, Louis-Elisée Piguet (not connected to the brand AP, although I can’t exclude family relationship, since both came from Le Brassus, maybe someone has better info) set up his watchmaking workshop in 1858-59 producing high quality movements and supplying prestigious brands like Gübelin and Breguet and later under Frédéric Piguet’s management (20th century) Audemars Piguet and H. Moser & Cie.

Frédéric-Emile Blancpain, 7th generation, dies in 1932 ending Blancpain’s ownership (not before starting a collaboration with self-winding movement inventor John Harwood). He leaves the company to his assistant Betty Fiechter, first female CEO of a leading watchmaking company. According to Swiss law at the time, they had to change the company’s name (as there was no longer any Blancpain family member in control). The company was called Rayville S.A., nothing to do with Tornek-Rayville, it’s just the phonetic anagram of the town Villeret. To strengthen its financial and corporate capabilities, Rayville/Blancpain became a member of the Société Suisse pour l’Industrie Horologére (SSIH) together with Omega, Tissot and Lémania and became the centre for production of movements for the SSIH group. In 1971, the company's annual production reached the historical peak of 220,000 watches.

During the quartz crisis, Rayville-Blancpain dramatically reduced output to near death. Meanwhile, Frédéric Piguet’s son Jacques took over his company and developed advanced quartz movements alongside high end mechanicals. They supplied customers like Cartier and Ebel, developed the first Swiss quartz chronograph movement (Meca-Quartz) and supplied AP and Blancpain with mechanical movements as well.

Now, dates are a bit confused, the quartz crisis fosters the great corporate changes in the watch industry. First, Piguet buys the almost defunct Blancpain as a subsidiary from SSIH (1982 or 1983). Jacques Piguet hires Jean-Claude Biver (ex SSIH) as vice-chairman of Blancpain’s ExCo and renames the company as Blancpain S.A. Piguet produced numerous notable movements for Blancpain (among others, smallest and thinnest movements at the time).

In 1992 SSIH purchased Blancpain back leaving Biver as CEO until 2002. Eventually, SSIH now Swatch Group acquired Piguet and 2010 renamed it Manufacture Blancpain, supplying movements for Blancpain. One of the most-notable products of Manufacture Blancpain is Cal. 1185, one of the thinnest automatic chronograph movements in the world. This calibre is used by Audemars Piguet and Vacheron Constantin along with Breguet and Blancpain. Manufacture Blancpain also supplies movements for other Swatch Group companies, including Jaquet Droz.

Watch enthusiasts connect the name Blancpain with one of the world´s most famous diving watch models, the Fifty Fathoms, whose name stands for 50 nautical "threads". The order for the automatic watch came from the French navy, which needed a watch with a one-sided rotating bezel for the combat pool unit "Les Nageurs de Combat".

When Jacques Piguet and Jean-Claude Biver took over the brand, they set everything on the production of great watch complications. The manufactory was to produce timepieces according to the old watchmaking tradition, entirely in the sense of the founder Jehan-Jacques Blancpain. Jacques Piguet and Jean-Claude Biver created the Villeret, named after the brand's home in Switzerland. The simple, elegant models of the Villeret collection have several common features including the double-edged border, the use of Roman numerals and their timeless housing.

At the end of 1990, Blancpain succeeded in producing a watch with the "1735", named after the founding year of the manufacture, which combined all known complications. Minute repetition, perpetual calendar with moon-phase indication, tourbillon and chronograph with trailing pointer. The elegant timepiece with platinum housing is one of the most complex and expensive watches in the industry and is limited to 30 pieces.

Now some eyecandy for the aficionados.

 

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Some notes on the oldest watch brands – Favre Leuba, 1737

This is an interesting one imo, nice, unusual pieces.

The history of this brand starts with Abraham Favre (1702 – 1790), who started his apprenticeship as a 16-year old youngster with watchmaker Daniel Gagnebin (1718). At least the brand doesn’t use this date to claim the record of oldest watch brand. In 1737 Favre is officially mentioned as a “registered” independent watchmaker in Le Locle, just 2 years after Blancpain. In 1749 he was appointed Mâitre horloger du Locle. Abraham Favre collaborated with Jacques-Frederic Horiet (the father of Swiss chronometry) and Louis Breguet on different timepieces.

His son (also named Abraham) together with his 2 sons eventually founded A. Favre & Fils in 1792. The focus of Favre’s work was always on functional efficiency/operational reliability, especially under specific conditions of temperature. Material improvement was one of the ingredients of his research.

From 1815, Henry-Auguste Favre, 4th generation, started working with Auguste Leuba, a watch merchant and patron of Favre. Leuba was basically responsible for marketing and sales and travelled (together with Favre) around the world to multiply sales opportunities. Fritz Favre, 5th generation, continued this activity, introducing the timepieces to numerous international exhibitions and garnering several awards.

Remarkably, in 1865 Favre-Leuba became the first Swiss watch brand to enter India, opening an important key market which would help the brand overcome the difficulties of industrialization.

1908 Henri Favre Leuba (1865-1961; Fritz had married a Leuba 1855) took control of the family business, growing the brand until his death.

Around 1925, Favre-Leuba manufactured single-pusher chronographs. In 1948 Favre Leuba acquired the name and manufacturing facilities of Bovet producing high precision chronographs under the name Favre Leuba Bovet. In 1955, the company developed its own manufacture movement FL101, followed two years later by the automatic calibres FL103 and FL104.

The years 1960 to 1968 were very successful for Favre-Leuba: the extra-flat calibre FL251 from 1962 had two barrels, a central second hand and a power reserve of 50 hours. In 1962, the brand presented the Bivouac, the first mechanical watch with an aneroid barometer for measuring altitude and air pressure. This timepiece accompanied, among others, Paul-Émile Victor on his Antarctic expedition.

In 1963, one of the first diving watches, the Deep Blue, came onto the market. It was waterproof to a depth of 200 metres. In 1968, the same team designed the famous Bathy, the first mechanical watch that not only showed the dive time, but also the current dive depth thanks to a pressure or depth gauge.

In 1968, Favre-Leuba added automatic winding to its groundbreaking double barrel movements, making the brand one of the first to use this combination in series production. The new movements were available both with and without a calendar function.

In 1969, Georges Favre acquired the SIPAC Group, which owned none less than Jaeger – LeCoultre at the time. The association produced Reverso and Memovox watches with Favre Leuba branding.

Florian A. Favre and Eric A. Favre, sons of Henry A. Favre, together with Frédéric A. Favre, grandson of Fritz Auguste Favre, continued production as the eighth generation. However, the introduction of inexpensive quartz movements in 1969 plunged the Swiss watch industry into the crisis, which also caused major problems for Favre-Leuba.

As a result, the family sold the company, which subsequently changed hands several times, including Benedom SA and LVMH. On 16 November 2011, Titan Company Limited, a subsidiary of the Indian Tata Group, took over the traditional Favre-Leuba brand and moved its headquarters to Zug.

The Indian group Tata, to which Favre-Leuba belongs, turned off the money tap. The company still produces high quality timepieces.

On to some pics.

Water Deep, 1960


Bivouac, 1962 - the world’s first mechanical wristwatch with an aneroid barometer for altimetry and air pressure measurement


Deep Blue 200m, 1963


Bathy, 1968 - first mechanical wristwacth displaying diving time and diving depth


Other contemporary timepieces range from divers, altimeters, racing and "urban" style watches.

 
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Some notes on the oldest watch brands – Ellicott, 1738

Here we go with another marketing strike. Ellicott watches brazenly highlight the year 1738 on their dials of modern-day watches. Truth is, the brand today has absolutely nothing to do with John Ellicott (1706 – 1772). John Ellicott was an English clock- and watchmaker (as his father) and 1738 is the date of his election to Fellow of the Royal Society, due to his interest in scientific matters. He had an observatory (not uncommon activity for clockmakers at the time) and studied the physics clockworks making use of temperature compensated pendulums (also gridiron pendulum - basically, a system to counter the inaccuracies caused by metal expansion of the pendulum at different temperatures by using different materials with different coefficients that compensate each other) and cylinder escapements (the one attributed to George Graham, read earlier). His excellent craftsmanship led him to be appointed as Clockmaker for George III. His son joined and continued the business until the late 19th century. End of the story for the Ellicott watchmaker dynasty in London.

Around 2001 two marketing-savvy Swiss entrepreneurs decided to start a business by acquiring the rights of the names of once famous watch brands. This is the story of “The British Masters” (including Arnold & Son and Graham, see earlier).

Only one year later, one of the two partners decided to leave the partnership but apply the same scheme founding Ellicott S.A. The modern Ellicott has produced some luxury and award-winning pieces (of questionable taste…well ok, I do not like skeleton watches). As far as internet research goes, Ellicott S.A. was in liquidation in 2021 and the domain Ellicott.ch is for sale…

Ellicott watches old and new:




 

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I believe you gear heads will really enjoy this book. Struthers is no slouch. Her kinship with mathematics and watch making makes her a shoe-in to regale you with the history of horology and her own battles with finding her way in the world of watches, -especially in a field that lauds men over women. A great read!
 
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Feefo

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I believe you gear heads will really enjoy this book. Struthers is no slouch. Her kinship with mathematics and watch making makes her a shoe-in to regale you with the history of horology and her own battles with finding her way in the world of watches, -especially in a field that lauds men over women. A great read!
Thanks! Worth in paper (as in, any illustrations worth looking at) or kindle is sufficient?
 

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It's not over yet. 250+ years of brands yet to come....