SMP is no Strapmaker,he has some who makes the straps!
Regards
I did not take it as an insult but i felt like i need to clarify something.
Yes i do not cut the leather, stitching, assembling and punching but without my direct participation there would not be any straps.
First of all i study the specs, buy the watches and do all the r&d for the inserts myself, and it takes time. The first AP inserts took me several weeks of to produce with more than 10 versions till i was happy with the final result. The same story with hbb, and for LW it will take the same time and legwork.
I am not the artisan, but without the right mechanic you cannot deliver a technically complex product, which are the straps that i release.