Panerai brought this rep deamon upon themselves. They simply became a victim of their own (Richemont group) marketing engine, pushing the prices up for most of us mortals that we simply have to turn to the 'dark side' of our hobby
How do you preserve an exclusivity, attrectiveness and panache of the watch that once was choice of only a few? And to be honest it wasn't their choice at first place, they were just lucky to be part of a chosen team, that were given a cool looking, well and thoughtfuly designed, technologicaly superior watch at the time, for their underwater missions.
Today, the 'watch' is owned by a much larger luxury watch brand group, riding a wave of its popularity and charisma of the past...but really the only 'Panerai' in the watch you buy today at AD is the name and some design details reminiscent of the originals from 30's - 50's as well as early 90's.
The fact remains, its an awesome looking watch, design of which was often replicated and copied by other brands with more or less success, simplistic in it's appeal, nature and function...block of squarish monolithic piece of S/S filed with 'dinner plate' dial with simple and bold markers and numerals, dark siluetted hands, minimalistic dial txt, prominent lugs and the crown guard assembly to admire on every glance and simply to die for.
Gen PAMs overpriced ? You betcha. With exception of noteworthy few SE models with mov'ts of high complications, most of them are just $350-500 worth watches riding the high $$ wave of Richemont's marketing engine. Yes, some would say, but they have to pay for that marketing, production costs in Switzerland are not exactly low, there are too many mouths to feed in the foodchain from stamping the first steel case die to the finished product etc...but I don't subscribe to that theory much.
I could live with 111H for example being sold for some 1K, but not much more.
It's simply NOT worth more than that in its current shape and form.
For those of you who know me, you know how much I am infatuated by these little critters, so much so that sometimes in the morning before work I get all confused as to which one of my "precious reps" will I wear that day. Love them all to bits, and will most likely never sold most of them....AND...will unlikely buy a gen PAM again... :wink:
babola