I don't get it.
So, I'll set my stall out:
I'm an Omega, Rolex and Tag Heuer fan - they're the cornerstones of my collection.
I was considering the merits of other brands with a view to expanding into pastures new (at the moment Chopard, IWC, Hublot are also in the mix).
Now I could wax on lyrically for hours about the greatness of seamasters, subs and monacos - but what would Panerai owners say to try to sway me?
I'm not a huge fan of the design, but could be swayed.
I don't know much about the brand either.
But I do see many of you folks on here wearing them and clearly loving them (like APs also - but thats a whole different thread).
Help me out - help me spend more of my hard earned wedge on "yet another watch" to quote my wife

:
Why do you wear Panerais?
If Omega say Bond, Americas cup and moon watch and Tag say Steve Mcqueen, what does Panerai say?