I wished they had done this in a 39mm version. 36mm is just too small!
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38mm here
and yeah, that last mm is critical! Haha
Seriously though, I feel like 38-39 is the new perfect unisex case size (and judging by their Instagram ads, they're going after the ladies market hard.) For dudes, 38 can work as an understated dress watch, or you can layer a minimal bracelet on it for that hipster look. For women, it avoids being either the boyfriend watch, or the nondescript ladies watch.
That said, it's rare I see a watch and think "I realllly want this to get repped so I can buy it for my gf, and uhhh maybe borrow it sometimes."
It's like the Audi TT of watches lol