I just ordered a watch from Andiot Watches. To be perfectly frank, it's almost as simple as ordering something from Amazon Prime. The only slight hiccup was setting up a Wise account, but that was pretty straightforward too.
Otherwise, you'll definitely be guided through the entire order process. Before you pay, you'll see a lot of warnings about not including any references to watches, reps, or other business activities in the subject line. You'll also see that the account and funds will be frozen if this happens. You'd have to be pretty clueless to miss this, and even then, you'd have to think you're better than everyone else. I feel sorry for Elliot—he's got to deal with this kind of customer.