TL;DR: Almost 60% of rep sales are Rolex...
I was curious about what the breakdown of TD sales are by brand. This info obvious translates back upstream to factories, and would give me an idea about why factories focus on certain brands / models more than others. Obviously TDs would have this sort of data, but I didn't think it would be polite to ask. But, MiroTime uses a photo sharing site for his QC posts, and it's possible to click back from any QC album to see the entire index of QC albums. So then all I had to do was scroll through the index of QC albums and identify the watch in each album, and record that in a spreadsheet. There are over 1500 QC albums, but I stopped just after 550. I figured that would be a reasonable subset of the data to work with. PM me if you'd like access to the raw data.
Here are the results: It's no surprise the Rolex dominates... the un-labed wedges at the top are Breitling and Hublot (with <1% each)
And for the breakdown of which Rolex models are sell the most / least, I went a step further and broke things down by model. The three un-labeled wedges at the top at the Milgause, Sky-Dweller, and Air-King with <0.3% each... I wasn't surprised that the Sub was at the top of the list, but I was a little surprised that the Daytona wasn't higher. Initially I thought this might be a sampling bias since Daytonas have only recently come back onto the market. But, I checked and all the QC albums that I used for my dataset we from Jan 2022 onwards, so there were Clean Factory Daytonas available for purchase during this entire period (obviously just the 4 most popular models, but I don't think this introduces too much of a bias to the data).
I guess this is a bit of a nail in the coffin of my dreams of an Explorer II with a good quality movement... not gonna happen, there's just no market for it.
Anyway, that was my afternoon project. Let me know if you have any other sales data related questions or thoughts.
I was curious about what the breakdown of TD sales are by brand. This info obvious translates back upstream to factories, and would give me an idea about why factories focus on certain brands / models more than others. Obviously TDs would have this sort of data, but I didn't think it would be polite to ask. But, MiroTime uses a photo sharing site for his QC posts, and it's possible to click back from any QC album to see the entire index of QC albums. So then all I had to do was scroll through the index of QC albums and identify the watch in each album, and record that in a spreadsheet. There are over 1500 QC albums, but I stopped just after 550. I figured that would be a reasonable subset of the data to work with. PM me if you'd like access to the raw data.
Here are the results: It's no surprise the Rolex dominates... the un-labed wedges at the top are Breitling and Hublot (with <1% each)
And for the breakdown of which Rolex models are sell the most / least, I went a step further and broke things down by model. The three un-labeled wedges at the top at the Milgause, Sky-Dweller, and Air-King with <0.3% each... I wasn't surprised that the Sub was at the top of the list, but I was a little surprised that the Daytona wasn't higher. Initially I thought this might be a sampling bias since Daytonas have only recently come back onto the market. But, I checked and all the QC albums that I used for my dataset we from Jan 2022 onwards, so there were Clean Factory Daytonas available for purchase during this entire period (obviously just the 4 most popular models, but I don't think this introduces too much of a bias to the data).
I guess this is a bit of a nail in the coffin of my dreams of an Explorer II with a good quality movement... not gonna happen, there's just no market for it.
Anyway, that was my afternoon project. Let me know if you have any other sales data related questions or thoughts.