They've been around a while, in a way it's a toss up. They are a legitimate pawn business with a flair of circus show based on the unscripted, raw reality that is vegas.... Any given day drive through there in the daylight hours and you can see the circus show take place. Tourists line up around the building to get inside. While I don't think this is a significant source of income, the marketing alone for the shop is worth the circus hassle looking at a business standpoint.