GTgamo
Director of Awesomeness
I was referring to your comment "extremely expensive to service". The actual cost of the service, while costing the customer a pretty penny, is probably actually affordable. But to maintain that air of exclusivity, IWC will charge whatever they want for the service. It's like Rolex. They aren't innovating anymore so they've already recouped any investment in R&D yet the price of the watches still remain high. It's because if they lowered the price, it would bring down the prestige of the brand.
I don't disagree about cost of ownership as it relates to gen brand service. I was only trying to emphasize that not many watch smiths have the knowledge to do a service on a movement that is extremely rare.