AKN,
Right around the corner from my Katsu-Shika Ku home, a place called Sei-Ryu. Nice, family run place. It is a bit dirty and most of the guys who work there can't even read, but it has amazing character. The guy who owns the place is a retired construction worker. I have some great late-nite conversations with him. I have a running bet with him that I can solve any puzzle that he gives me in 15 mins or less. If I do, I get free gyoza. He keeps buying these amazing cast-iron puzzles for his restaurant. I just barely made the last puzzle in 14 mins. My mind works well for solving puzzles so I can normally get them in 5 mins or less. These guys just think it is a hoot to watch me go to work over these things. If I do receive free gyoza, I make sure I buy a beer and something else to equalize the "giving." To not do so would be to appear greedy.
My favorite chain is OOtoya (but it is not ramen)
rckh had mentioned that just because people have money, does not mean that they have either taste or knowledge. Well, there is a lot of truth there too. I know a lot of wealthy people who own Bose stereo systems because they believe that they are the "best." Now PLEASE don't start flaming the Bose name. Regardless of if we like them or not, the normal guy knows the Bose name but does not know Dali, Sonus Faber, Talon, Alon, Martin Logan, Wilson Audio, ATC, etc. Popular consensus does not equal the best. Many people tell me that the best watches are from Rolex. People in specialty professions say otherwise, my scuba buddy swears by Suunto. Another scuba friend would not give up his Doxa for all the wrist computers in the world.
When I used to play in rock bands, some idiot would inevitably come up to me, look at my MusicMan Stingray bass and say, nice bass man, but it ain't a Fender. Nope, it ain't a Fender, but it was designed by Leo Fender after he left Fender. It costs more than a Fender and has better electronics and build quality and, most importantly, a totally different sound. For me, it is the better bass. The truth was, the only thing that guy knew was that "Fenders" are supposed to be the best. Good thing he didn't see my MTD or the F-Bass 5-string that I borrowed that night. If the Fender Jazz could be likened to a Rolex Explorer, the MTD would be a Vacheron Constantin Tourbillion (the stingray would be an LV SUB).
So yeah, research and education are part of it.