- 6/3/13
- 155
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The idea of our brand. Is to build an American brand that provides work to Americans.
As well as generate funds to donate to veterans and their families.
The thinking is that over time we will be able to donate much more than we may otherwise have been able to do. With a single fund raising effort. The bigger the brand, the more we can sell, and donate.
I believe from the start given the volume we need to sell. That we will be able to generate more funds to donate than if we had done some sort of strictly fund raising type effort.
I suppose in a way one might consider this to be a sustainable effort.
My hope is others will expand on our idea and create brands etc that do very much the same sort of thing.
As well as generate funds to donate to veterans and their families.
The thinking is that over time we will be able to donate much more than we may otherwise have been able to do. With a single fund raising effort. The bigger the brand, the more we can sell, and donate.
I believe from the start given the volume we need to sell. That we will be able to generate more funds to donate than if we had done some sort of strictly fund raising type effort.
I suppose in a way one might consider this to be a sustainable effort.
My hope is others will expand on our idea and create brands etc that do very much the same sort of thing.