This is from a few years back, but in honor of Top Gear starting up again in a couple of weeks, I thought I'd post this article that Jeremy Clarkson wrote in the Times about the "silly" and expensive watches (i.e., every watch we like). My favorite quote:
Timex can sell you a reliable watch that has a back
light for the hard of seeing, a compass, a stopwatch and a tool for
restarting stricken nuclear submarines, all for £29.99. And that's because
the badge says Timex. Which is another way of saying that you have no style,
no sense of cool and that you may drive a Hyundai.
To justify the enormous prices charged these days, watchmakers all have
idiotic names, like Gilchrist & Soames, and they all claim to make
timepieces for fighter pilots and space shuttle commanders and people who
parachute from atomic bombs into power boats for a living. What's more, all of them claim to have been doing this, in sheds in remote Swiss villages,
for the last six thousand years.
http://newsgroups.derkeiler.com/Archive/Alt/alt.horology/2006-08/msg01123.html
Timex can sell you a reliable watch that has a back
light for the hard of seeing, a compass, a stopwatch and a tool for
restarting stricken nuclear submarines, all for £29.99. And that's because
the badge says Timex. Which is another way of saying that you have no style,
no sense of cool and that you may drive a Hyundai.
To justify the enormous prices charged these days, watchmakers all have
idiotic names, like Gilchrist & Soames, and they all claim to make
timepieces for fighter pilots and space shuttle commanders and people who
parachute from atomic bombs into power boats for a living. What's more, all of them claim to have been doing this, in sheds in remote Swiss villages,
for the last six thousand years.
http://newsgroups.derkeiler.com/Archive/Alt/alt.horology/2006-08/msg01123.html