Is Rolex falling behind the times and missing the boat????

[vmena]

Refreshing cola drink = CocaCola
Success = Rolex + Mercedes

 

[ThumbModds]

Re: Rolex & Coca-Cola

Could you imagine Coca-Cola changing its taste just because it's been the same for years? NO!!! So it's the same with Rolex... I fully agree that they prefer "evolution" rather than "revolution". The result surely won't worth the risk of loosing 70% of coke sales in the world (or even more?).

From business point of view (and they sale watches) they're doing great. You want a XXL watch? Buy a Panerai, a Breitling...

Rolex and Coca-Cole have got the greatest success you can get when dealing with a brand: The type of article and the brand have gotten mixed, and when you talk about cola, you say Coca-Cola... Rolex is not much but not so far.

Then, why change?: Change everything to keep things unchanged (not, mine but I like this phrase).

Coke has changed their taste, they have kept the classic flavor and added Cherry coke, vanilla coke, diet coke, ETC.

No one is saying change any current model but add a few new models that maybe trendy however would add to the overall line.

Like a 45mm Seadweller with a 1000m depth rating.

 

[vmena]

Re: Rolex & Coca-Cola

Like a 45mm Seadweller with a 1000m depth rating.

Ummmh... that's may be a winner but... if not? (said by Rolex CEO in last management meeting) :wink:

 

[D]

if Rolex made a 44mm sub all hell would break lose..... if retail was 5k they would be selling for 6k+ on the net. I would want one.

I think one of the reasons Rolex is still successful is because ROLEX is the sign of success. When my business partner and I started to make big waves he ran out and bought an Air King. He is by no means a watch guy, rarely does he even wear a watch but he felt that he deserved a rollie because he "made it" or that he was now "big time".

I bet for many Rolex buyers, all they knew was that they wanted to buy a Rolex and they went to an AD and picked one out.

 

[hooligan]

Agreed, Grinder. However, Panerai is the up-and-coming luxo watch brand. Why? Because all the hip, young stars have started wearing them. Why did they start wearing them? Because they are expensive/luxury and they fit the big watch trend.

If Rolex capitalized on this with a new sports model that was 44mm or bigger, they'd surely steal away some of that market.

 

[hooligan]

Re: Rolex & Coca-Cola

Like a 45mm Seadweller with a 1000m depth rating.

Ummmh... that's may be a winner but... if not? (said by Rolex CEO in last management meeting) :wink:

Do you really think that one new watch that wasn't a blockbuster success would tarnish Rolex's reputation? Not a chance.

 

[PeteTO]

Re: Rolex & Coca-Cola

Like a 45mm Seadweller with a 1000m depth rating.

Ummmh... that's may be a winner but... if not? (said by Rolex CEO in last management meeting) :wink:

Do you really think that one new watch that wasn't a blockbuster success would tarnish Rolex's reputation? Not a chance.

haha what else would explain this?

Pete

 

[ThumbModds]

Re: Rolex & Coca-Cola

Like a 45mm Seadweller with a 1000m depth rating.

Ummmh... that's may be a winner but... if not? (said by Rolex CEO in last management meeting) :wink:

Do you really think that one new watch that wasn't a blockbuster success would tarnish Rolex's reputation? Not a chance.

haha what else would explain this?

Pete

Man that watch is ugly as HELL!

There is no way that a flop would hurt rolex.

If they are willing to hang it out there that far with that watch, why wouldn't they do a XL diver?

 

[WackoBirdKeeper]

Re: Rolex & Coca-Cola

Could you imagine Coca-Cola changing its taste just because it's been the same for years? NO!!! So it's the same with Rolex... I fully agree that they prefer "evolution" rather than "revolution". The result surely won't worth the risk of loosing 70% of coke sales in the world (or even more?).

From business point of view (and they sale watches) they're doing great. You want a XXL watch? Buy a Panerai, a Breitling...

Rolex and Coca-Cole have got the greatest success you can get when dealing with a brand: The type of article and the brand have gotten mixed, and when you talk about cola, you say Coca-Cola... Rolex is not much but not so far.

Then, why change?: Change everything to keep things unchanged (not, mine but I like this phrase).

Oh, too late. They did change their taste. Remember Coke Classic? Everyone was so angry about it that they re-released their original product. But, they also expanded their customers options by giving them more choices.

 

[sonystyle]

Re: Rolex & Coca-Cola

New Coke, and Clear Coke, were real f-ups...Why mess with success ?

If someone wants a dinner plate watch buy a Panerai or something, is Panerai going to start making small DJ size watches....no.

Rolex does what they do well, they arent a fad company and they dont introduce new lines...maybe small changes like a dj case, and a maxi-dial, but thats about it...new clasps, and SEL, thats about all we get, LOL.

So if you want an orange dial diver get a Doxa, if you want a 50mm show watch get a Panerai, if you want a pilots watch, Breitling, etc...this way Rolex doesnt dilute their brand...its a Rolex, its not gonna change...

 

[hk45ca]

they don't sell the new coke here anymore, it was a disaster for them in this area, they only sell coke classic now.

 

[bigbadbrad]

No!!! Just consider what is the most recognizable watch in the world and to whom they cater. It is an affluent segment who wish to wear a "Rolex" and size and more advanced technology is of less importance than the fact that that person is wearing the most famous watch money can buy. As long as they maintain that image they will remain on top and still be the most coveted watch on the market. :!: :!:

Exactly! My boss does not really give a flying f&&ck for watches. He makes high 6-figs and walked in to a Rollie dealer and spent $25K. I see clients all the time who are ridiculously wealthy - oil money - and they are invariably wearing a Rollie.

That's all they know - and also all the desire to know.

I have a gen and when I wear it it does not register.

That's OK - we can live in our horological world, and some rich folk will buy what they are comfortable buying.

 

[Klink]

hard to miss boat when you own it...

and are on board...

'Let them eat cake'

LOL

 

[magick1]

Out of the goodness of their hearts... the rolex attorneys, the rolex executives all live in homeless shelters... (right?)

the corporate setup is one that is designed to max cash to all rollie bigwigs... and to avoid taxes... not to feed

people with rotten teeth who do not have the power to light a candle when they are cold.. if they evem have candles..

crystal chandeliers for the rollie boys... maine lobster, beluga, kobe beef..

and what is wrong with being sharky sharky and getting praised for it?

ROFLMAO....

hard de har

gotta admit, they have talent... take an old design, the daytona, and have people beating their chests because they cannot

find one to buy, @ $20,000.00 or so... LOL... sweet watches for those in the know, the real movers and shakers... the ones

who have their own attorneys... LOL

Not that I am defending Rolex...or that it really matters...but

Hans Wilsdorf founder of Rolex was born in Kulmbach, Bavaria where he was orphaned as a child. Upon the death of his wife in 1944 he established the Hans Wildorf Foundation in which he left all of his shares in Rolex. He wanted to make sure that an amount of the company's income would always go to charity. The company remains a foundation to this present day.

Yes it would be nice to have a bigger Sub etc etc. And I really don't care what they do with there money, as it is their money to play with. That is why after buying several Gen Rolex watches...I now buy the best rep instead....its hard to justify that money spent with some of the Rep quality we have now. And if I want a bigger watch...we sure have a lot of other brands as well as reps to choose from.

 

[Klink]

Not that I am defending tax attorneys....or that it really matters...but

In 1908, he (Hans Wisdorf) created the Rolex brand to sell his watches under, and during World War I, he left England due to wartime tax increases levied on businesses for Switzerland. In 1920, he established Montres Rolex S.A. in Bienne. Upon the death of his wife in 1944, he established the Hans Wildorf Foundation in which he left all of his shares in Rolex, making sure that an amount of the company's income would go to charity. The company remains a foundation to the present day. Wildorf died in Geneva on July 6, 1960.

interesting to know the "amount"... as a percentage.. some people might believe that it is everything.. it is not even close to 5%

http://en.wikipedia.org/wiki/Hans_Wilsdorf

hmm

Rolex and Wisdorf team up with Bono to save Darfur? LOL

cynicism and practicality.. and tax attorneys. and fleeing from England to Swaziland...

Altruism is to be admired... as is business acumen..

"Before his death in 1960, Hans Wilsdorf placed ownership of Rolex in the hands of the Wilsdorf Foundation, which would assure the company’s independence."

This quote is from Stern Business "What Makes Rolex Tick" http://www.stern.nyu.edu/Sternbusiness/ ... rolex.html

The primary reason for a foundation is not charity, it is indeendence, the charity component is a nice touch, as regards taxes...

Life is Good!
Klink

 

[gioarmani7428]

Rolex and Wisdorf team up with Bono to save Darfur? LOL

LMAO!!

 

[pugwash]

hard to miss boat when you own it...

Wow. I was going to say the exact thing. It's their boat, they can hardly miss it. :shock:

Damn, it's a good thing I decided to read through before I copied Klink without knowing.

 

[magick1]

Klink I do not disagree with you at all..............I was just saying that I'm not sure if Rolex is being arogant about what they do....but just smart business on their part. When I was in business myself I would have loved to have sold everything I had in inventory. And I'm not sure if I would have rocked the boat by changing anything as long as it worked. After spending several thousand on the real thing and then comming across a rep that looked and felt like what I had payed good money for....I made the smart move on my part and began to look here and elsewhere.

I stll buy the real thing when I can't find a good rep or just want to have the real deal. But most of my money will go to the dealers here for sure.

 

[hooligan]

hard to miss boat when you own it...

Wow. I was going to say the exact thing. It's their boat, they can hardly miss it. :shock:

Damn, it's a good thing I decided to read through before I copied Klink without knowing.

LOL! Coulda been disasterous, Pug. If you and Klinkster agree, is that like a sign of the Apocalypse? :wink:

 

[Klink]

Pugwash?

Hey, watch out, we are mates, and he is Laird!