This makes total sense. I had bought several watches off of George (WM9) and had spoke to him several times by email and phone. He was extremely honest and went out of his way to make his customers happy.
Back in 2008-2009 I ordered a two-tone Submariner about a year prior to the project completion, during this time I sold one of my houses and moved elsewhere. I had informed George of the change of address, however he accidentally sent it to the old address. I never received the watch, I emailed George and included my cell phone number. He called me on the phone and told me that he had shipped it to the prior address and it was his fault. He had the shipment insured for ~$500 which was his costs including shipping (if memory serves I paid $550 or $650 for this watch, that later went up to $750 or $850 closer to launch) and that he wanted me to go to my old address and see if the new owner of my house had the watch. I went to the address and talked with the new owners who were an older Korean couple, they said that the never received the package in my name. So I called George with the contact info provided to me and he immediately shipped out a new watch to my new address which I received. Like four months after the first watch was supposed to arrive a middle-aged Korean man showed up at my work with a padded envelope that was received at his parents house (he knew where I worked after finding my LinkedIn profile). It was the original WM9 Submariner. I informed George by email about the watch that I received and he said keep it - lucky you. He said that he was already re-emburst for my lost watch and that he wanted me to continue ordering from him. I keep one of the two-tone WM9 replicas in my safe and have worn the other one I have worn on a daily basis and it's been perfect, except it gradually loses time (probably needs to be cleaned inside).
A friend of mine really liked my replica Submariners and wanted to order one as well. I directed him to George's site and he ordered a stainless Submariner WM9 replica, I believe it had a Green face. I told him that George was 100% reputable and that he'd definitely receive a great quality watch. He never received the watch. I believe this was in 2010. I made several attempts to contact George by email and cell phone with no success. It was like he dropped off the planet. I couldn't believe that such a helpful and honest guy would run away with people's money. I have been told that I am an outstanding judge of character and after talking to George on the phone there is nothing deceptive or dishonest about the guy. He is super busy and under lots of time constraints which may cause things to fall through the cracks, but he did not seem like he would ever intentionally rip anyone off. I could tell that he was doing extremely well and making lots of money.