Twist it? I’m not sure what you mean. I would have the bezel completely removed from the watch and then along the inside edge where the insert meets the bezel I would insert something very thin and fairly flexible, like a small artists palette knife and slide that in between the two and rotate the bezel in my hand, the knife cutting any glue as it goes along.
Any issues and you can use a heat gun or hair drier to soften the adhesive.
Eventually you will complete one rotation and the insert should come free, never use a prying or twisting motion to free the insert as it will slightly buckle or bend and will never be the same again.
remove all residual glue from both the bezel and insert and do a final clean with IPA. Reinstall the bezel to the watch and apply whatever adhesive or cement you intend on using, staying to the outside edge of the bezel. Ensure the bezel is fully seated properly and not half way between a click and then line up your insert to 12 o’clock and install. Once you are sure it is lined up apply pressure to set into position.
there are heaps of YouTube videos. What a bunch first.
Thanks! I was referring to a technique that someone else mentioned in which they heated up the adhesive until gummy and then twisted the insert slightly to align it properly. When you mentioned heat I thought that's what you were getting at.