So ...
Some months ago a watch lover contacted me to ask if I could make a new dial for his Doxa SUB.
He specifically wanted an early 300 T dial, the orange one with an "Aqua Lung /U.S. Divers" logo.
Aqua Lung is the US name of a French company, "La Spirotechnique", who's chairman was the French "lieutenant de vaisseau" Jacques-Yves Cousteau.
I'm French too and when I was about 10 I spent hours and hours looking at "Le Monde du Silence" from Commandant Cousteau.
So there was no way for me to say "no" ... and I said "I'll try to" ...
But let's talk about the history behind the watch ...
Aqua Lung :
In 1943 Jacques-Yves Cousteau and Émile Gagnan patented their invention of diving equipment, a regulator inspired by the one patented in 1860 and 1864 by Benoît Rouquayrol and Auguste Denayrouze.
Once the war ended, in 1945, they patented an improved their model under the names of "Scaphandre Cousteau-Gagnan", "CG45" (for Cousteau-Gagnan 1945) and "Aqua Lung", the latter name being for export to English-speaking countries. .
In 1946, Air Liquide founded "La Spirotechnique", its own division destined to conceive and mass-produce regulators and other diving equipment, and marketed the "CG45".
The latter's English-speaking name, "Aqua Lung", became the common name of the company itself, which nowadays is officially called "Aqua Lung / La Spirotechnique", although it communicates only under the "Aqua Lung" name alone.
U.S. Divers Company :
At the end of the 40ies, the company "René Sporting foods", based in Los Angeles and directed by René Bussoz, bought the rights to import Aqualung for the east coast of the United States.
In 1952 René Bussoz changed the name of his company to "U.S. Divers Company" and registered the Aqualung brand in the United States.
In 1957 he sold his company and the trade name to "La Spirotechnique".
By the end of 2016 Air-Liquide sold "Aqualung International" and it's US branch, "U.S. Divers Company", was renamed Aqua Lung America
Doxa SUB 300 T :
Doxa is a Swiss watch brand founded in 1889 by Georges Ducommun.
At the end of the 1960s, Doxa decided to produce a professional diving watch.
The brand hired Jaques-Yves Cousteau, then director of US Divers Co., and Claude Wesly, a well known french diver, to write the specifications of that watch ... (some years later Claude Wesly worked at Comex with Henri Germain Delauze).
In 1967 the Doxa SUB 300 T was produced and "U.S. Divers Co." (American branch of "La Spirotechnique") commercialized it in the United States with its own branding added on the dial ... including both the name "Aqualung" and the name "US Divers Co.".
Subsequently Doxa produced other diver watches, independently or in collaboration with different companies specializing in scuba diving, like "Poseidon", or non-profit organisations like "Project Aware" ...