Well, tough call for you then. I see this as a watch, a replica watch and it aces at that. And not everyone will know it's a replica. IWC is known only to select few... much less than Rolex, Omega, Tag. Most of the time I will just get compliment, nice watch... or when they see IWC, "Huh... never heard before. It's a nice watch though." They won't think that this watch brand worth more than a standard SS Rolex DJ or a Submariner.