I know a lot of people think the datwheel font is an easy fix but it's not as easy as everyone thinks. At least not in any reasonable, cost effective way. There is a lot that goes into it and the only real solution would be for arf or noob to convert to making the dwo themselves, in house. And that would be possible (but a LOT of work that probably wouldn't be worth it) but not cost effective.
After going to an in house dwo, they could then work on the date, the font, and the overlay. As it is now, the movements are made by a different factory and they're shipped steril. They have no 'Rolex' branding on them so when they're made, they're not made with the intention of copying Rolex font. If they did it take it in house - let's say they decided to take on the work and added the people and equipment to make the overlay, they'd then have to set up to start swapping the overlays.
And even if they did start making and swapping them, there are still a number of variables that would cause variations in the thickness of the font, like the ink they use and the material of the overlay and the printer they use. The humidity in the air (and do you really think they could develop a room with the same humidity levels every day?) The slightest variation in any one of those things will cause more or less bleed which cause the font to print too thin/thick. And causes batches to vary from one to the other. Those will still happen to some extent.
A real and decent dwo would cost real thought, real work, real planning, consistency and most importantly... REAL MONEY.
Lets say they make all these changes and add the people and equipment and add the R&D costs to making a consistent dateweel and there is a slight variation that is anything but perfect and you'd have people complaining like crazy that the watch price went up but the results aren't worth it. They'd still need consistency and considering the settling that's unlikely to happen.
So the question is, should they sell what they have to stay competitive. They're selling. It's something we have to deal with.
If you want perfect, go for a gen. Or at least a gen datewheel.
Sent from my SM-G960U using Tapatalk