If you cant see a distinction and the point between what apple do and what this guy is doing with the beads then there is something wrong. The equivalent would be apple taking a budget dell, not changing branding or badges, upping the price and selling it at 80x the price ffs. But hey lets not derail a great thread with typical pedantic internet forum BS one upmanship.
I completely know what the guy is doing. And I completely understand what Apple do. The comment about apple making their own stuff is rubbish in itself. Good on the guy selling the beads. He found some Instagram success and is milking it whilst he's hot!
Mots no different to IO Hawk buying $300 Chinese electric scooters and adding logos then selling them for $1500-1800.