They are definitely not cut from the same cloth but the invicta will treat you well. For the price you can afford to make your own decision. As far as the other comment on the price/value retention mentioned previously. Invicta makes many many levels of watch. I have personally sold many of the reserve pieces for a profit not a loss. There are die hard collectors out there who don't give a crap about resale value. Myself being one, when I buy a watch the last consideration I make is " can I get my money back".. the answer is almost always NO. maybe 1%its of watches produced have collector value. Even then its only worth what someone is willing to pay.