Take a look at the brand called Welder, same designer but selling for 500-600€. Or Poljot
The difference between the USA and Europe concerning Uboat is that in the US they are sold in places where you find all the other luxury watches but in Europe they are found in common stores, the brand image is not the same... But after all Stalone and Brad Pitt are wearing them so it must not be only marketing (hum hum).
I will conclude by saying that it's not my taste and that any Uboat owner will loose a lot when he wants to sell it.