P9010 downgrade : Perezcope strikes again

[mrsullivan]

Either Perezcope really has an obsessive trouble against Panerai, either the brand has a real quality policy problem. If the "Brooklyn bridge" affair still divides for being either a smart (but questionable) marketing move or a total rip-off, one must admit that Panerai seems to really keep on cutting off the final quality of their movements...

Makes me love my Pam reps even more (just as Pam CEO it seems LOL !).

https://perezcope.com/2022/03/27/the-new-panerai-p-9010-perpetual-downgrading/

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[KOT1917]

I have long assessed the policy of this publisher as a desire to increase one's own significance, against the background of quite expected and logical actions on the part of the brand (as well as almost any other).

In essence, it has long been known that with the transition to solid caseback of most models with P.9010 and the introduction of more and more extensive into the P.900 line, PANERAI deprived this movt., finishing and stop seconds.

As in any field, they reduce the cost, increase the price and expand the target audience, and those who have exhausted their source of inspiration switch to hype food.

 

[flashu]

I have read last year other articles on the publisher, for my personal view there is nothing wrong with solid case back and maybe not so high grade finishing on the movements from Pam.

What is not very clear is the transparency of Panerai regarding in-house definition of the movements, again nothing against movements made by the group which Panerai is part of it used also in other brands.

Panerai are beautiful watches and there is a marketing price to pay for the brand.
I also believe that 99% of the buyers are not WIS for them is not so important the details as long they like the watch & brand.

 

[kilowattore]

They better their movements manufactured in China. Way less expensive and way better finishing. Win/win

 

[shyreplover]

Question: What are the flaws in Panerai reps with P9010?
Answer: The movement looks miles better than gen

 

[KOT1917]

Yes, REP VSF has a finish, unlike panerai, but the design and construction is not P.9010, but P.9000, and TTF has 7750 with deco plate, so I don’t see any advantages, but for models with solid caseabck it’s not critical.

What's interesting, and for which I'm grateful to perezcope, is that it's only thanks to him that I finally saw a photo of this P.9010 without finishing.
​​​​​​​These models are over a year old and I still haven't seen a single image. This suggests that people are not interested in what their gen movt. looks like, under a solid caseback.

 

[mrsullivan]

Very intersting movement insights on these pictures indeed.

It's true that the expectations on finishings depends on each one's sensibility, but I can't help myself to think the brand kind of forgets what it takes to be in a higher category of watch making. Closed CB or not, I expect a fine "craftmanship" (even when industrialized) from inside to outside my watches. Even smaller brands do a great job with that.

It may be a straightforward politic by Richemont to slowly sacrifice Pam fine watchmaking to market profit, but it's a dangerous game isn't it ? Panerai will keep on growing but Paneristis may end up loosing interest in the brand. And even though they represent a minor part of the sales today, a part of the brand's success relies on the popularity oozing from its hardcore fans.

As other high end brands tend to pull their quality up, not a good move for Pam to go the other way IMO. With internet networks, very well used by publishers such as Perezcope, it kind of ruins the fame of it.

God I love my VSFs !

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[KOT1917]

Perhaps back in 2016, with the advent of the bettarini 7040 case, which has springbars, 100m WR, a one-piece case with a bezel and other reductions in price, these conversations are going on.
However, with all this, they kept prices down for years.

Yes, the core of the brand's true fans is not as powerful as it used to be, but sales to everyone and everyone keep them afloat. The cult is lost, the profit remains.

So, I do not consider it necessary to dramatize, this is a natural process. As for the true fans of the brand, then with some exceptions, like PAM382, it is believed that PANERAI died back in 2005, according to many !

 

[locvs]

Truth be told: Richemont are the Kings of cost cutting.
They might want to take the Volkswagen AG route and offer multiple brands by using the same components, however they do miss the point, that by the time VW was creating their empire, it was under the leadership of Ferdinand Piech - a guy known for his obsession with craftsmanship and overengineering.

Richemont combines the worst of the automotive industry: reusing same parts for different brands and models. Not necessarely bad, as with cars reliability is the more important issue than individuality for many.
And hype marketing with a great number of limited editions. Like a fashion brand.
So you get a not very well made product, that's not really all that limited.
It works incredibly well for a short period of time. But if it falls from grace it's a spectacular downfall eg. Ed Hardy.

 

[JayBee0815]

What I dont really get is the price politic of Richemont/Panerai. Ok, they "optimized" the cost structure for the P.9010 and they did a compromise between quality/workmanship and costs. But why the hell they rise the prices? The 1312 for example is now 500 Euro more expensive than two years ago with the old better movement. Thats nuts.
The main reason, why I prefer Reps is, that I cant follow the price politic of the so called "Luxury Brands" any more. The downgrading of the quality/workmanship combined with the ongoing rise of the prices is the best way to drive more and more people in the Rep-Scene.

 

[mrsullivan]

The downgrading of the quality/workmanship combined with the ongoing rise of the prices is the best way to drive more and more people in the Rep-Scene.

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[PAM_BOY]

What I dont really get is the price politic of Richemont/Panerai. Ok, they "optimized" the cost structure for the P.9010 and they did a compromise between quality/workmanship and costs. But why the hell they rise the prices? The 1312 for example is now 500 Euro more expensive than two years ago with the old better movement. Thats nuts.
The main reason, why I prefer Reps is, that I cant follow the price politic of the so called "Luxury Brande" any more. The downgrading of the quality/workmanship combined with the ongoing rise of the prices is the best way to drive more and more people in the Rep-Scene.

Nothing to add !