I've bought a few watches from them and I haven't seen anything like that. It doesn't mean that I'm right or that there's an issue. However, this looks like a product page more than a payment link/page.
What payment method did you choose, and how did they follow up on that?
i chose credit card, and they emailed me saying
"Dear Sir
Many thanks for shopping with PureTime!
Please kindly process the payment of USD641 at this link within 24 hours.
Please use the same billing information as PureTime order info and leave a note in Order Notes box in check out – Payment for PureTime Order ID- ######(ive blurred this for forum) . Please update us after you done it.
Please be rest assured to make payment. This link is a secured link given to us by the credit card company specifically for payment collection. They will not save or record any credit card information.
If you have any enquiries about payment, please let us know."