The Chinese character ?(Fu) symbolizes fortune.
This character is very important for the chinese and all ethic Chinese as it means having good fortune wherever you goes. By the way, this is a Gen belonging to a friend. You can look at the crown spacing
The Lume is a milk tea color, what we call dirty Lume. Similar to what 359 has and slightly lighter than the 360.
as the world toppled into financial ruin.
china + asia singledhandedly saved the swiss watch industry.
too much money pouring out from their sides i believe...
Hence the reason why they'd happily pander to the Chinese with a "Fu" custom.
I'm surprised more brands haven't yet done it.