I'd seen this discussed before (and someone here has GELENA SHITINERAND as their sig, which always makes me smile) but I'd not previously noticed that it was on the outside of the caseback - I thought it was a hidden gem on the inside, in the normal place. This makes it even funnier.
If anyone has one of these, whether a whole watch or just the caseback, I'd love to add it to my rep Rolie collection.