I was thinking over the weekend about EBAY's authenticity guarantee where watches go from seller to an authenticator then finally to the buyer and money stays in escrow during the process.
Its a nice feature, but #1 i wonder how much those authenticators actually know, could they spot a really good rep or franken? My guess is no (see Omega getting scammed out of millions on that watch recently lol).
#2 and a bigger issue in my mind is the guarantee only applies to watches $2k and up. They are advertising the hell out of that guarantee, which causes people to have faith/trust that EVERY watch (or whatever) they buy off EBAY is legit (most people dont read fine print). Im sure there are people exploiting that loophole and selling good reps of lower priced models (Breitling, Omega, etc) just below that $2k threshold to avoid the Authenticity 3rd party certification. Buy a good rep for $400 that normally retails in the $2-4k range new and sell it buy it now for $1750, make a tidy profit and no one is the wiser (especially if you include the fake box/papers). Most people would have no way of knowing it was a rep until they had an issue and brought it in for repair.
IMO that authenticity guarantee should be anything over $1k, i fear a lot of people buying in that $1-2K range are getting scammed on the regular.