I'm going to guess that you are looking at ETA movements (2824 maybe), where the older versions were 17 jewels, and the later ones are 25 jewels. The difference in jewel count is due to the autowind mechanism being jewelled or not.
In this case, jewel count will be important regarding the long term reliability of the movement. The areas that do not have jewels tend to wear, so the wheels get out of upright and the depthing of the gears gets inaccurate. Admittedly, this kind of wear could take many years before it has a negative impact on reliablity.
As stated, though, jewel count isn't a simple 'more is better' situation. Typically, though, at least 15 jewels is good in a manual wind watch, and more than that (25 or so) is good for an automatic. Some of these '50 jewel' claims are just bogus, where they may actually have 50 jewels but 25 of them are purely non-functional.