Those are some expensive watch straps! I don't see why it would be so high except that it's a made to order place. I mean even at real gator that's expensive. Plus it's not 100% handmade. You can tell the stitching is done by machine. So they could probably make this in under an hour. Or like their website says "while you wait" :shock: I wish I got paid $350 an hour.
Dawg, only thing I would make sure of with the watch boys is that it's real gator. Many places sell gator straps that are made from embossed leather to look like whatever animal they want. I once saw some embossed cowhide look exactly like rattlesnake. So be wary if you want "real" gator. However, like I said they can do some amazing patterns now on cowhide, so you would have to be a real leather nut to know the difference. So it all comes down to taste. If you like the way it looks and don't care necessarily that it's not "real" then by all means save yourself some $$$.
Lastly, while some of those leathers are average and some more exotic, did you all look at all they had to offer? The two that jumped out at me were beaver tail and seal. I thought seal was protected and I am pretty sure beavers are too. At least in the US. Maybe they are getting hides from deceased zoo animals, but those sure are weird. Although, I do have to admit the beaver tail leather looks pretty cool.
P.S. If you wanted your name on the inside you could do two things. One buy alphabet leather stamps and stamp your name. Or take a woodburner and use that.