Update.
The watch arrived on the 15th Aug.
So there was an issue with logistics on the first shipment marked 26th July. It was reshipped on the 8th (unbeknownst to me) So When I spoke to Elliot on the 9th, thats where the confusion was with him suggesting he had not emailed me tracking (he had not emailed the new tracking number yet) Spoke to him on Weds just asking for an update, which is when he realised he didn't send me the new number as I was tracking the old one, he sent the new tracking number which showed RM had the parcel and was delivering on the day!
Watch arrived perfectly wrapped. It genuinely looks better than the photos, very pleased.
So it took slightly longer than expected, but all in all, pleased with the outcome