Well maybe its because you bought a Breightling instead of a Breitling? :biglaugh::biglaugh:
I kid I kid. :cute:
Do you have something to open the caseback jsnap?
If you do not, and do not want to open the caseback for fear of hurting something, you can take it to a local watchsmith. Ask him to open it up and see if anything is loose and if he can take care of it.