I can accept the concept of buying gen Rolexes at the $5K to $10K range and lots of us in this forum own a few gens to mix with our reps. Although expensive, but at these price range, they're still within the means of quite a few peoople.
It's watches in the range of $100K to $500K and up i.e. Pateks and Vacherons I don't quite comprehend...