Since you said GEN, I'm assuming he means Breitling. I paid $500 for one some years back. They range from the mid 200's and up. Usually the cheaper ones will be heavily worn. They are excellent straps. I can't tell you how nicely they are made. I've had my strap guy make me one for my GEN SA, and it cost about half. But it's just not as nice as a Breitling.