I just posted this in another forum, but I think it's relevant to this discussion:
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In 2009 (probably hasn't changed much since then) the median American household income was $49,777. If a new Rolex steel sub retails for $8000, that's 16% of that family's income.
In 1981 the median household income was $19,074. 16% of that is $3050.
Was the MSRP for a steel Rolex Sub $3050 in 1981? If not, then the very same watches consume a much larger chunk of the average family's income these days, meaning they're no longer "tool" watches.
*Data taken from:
http://www.davemanuel.com/median-household-income.php
EDIT:
In fact, I've found that prices for Stainless Date Subs were $950 in 1980 and $1175 in 1982, so we'll average that and say it was about $1050 in 1981. Meaning that--taking inflation into account--the Stainless Sub is about 3 times more expensive now than it was 30 years ago. If they were priced the same as they were back then in relation to family income, they would be retailing for around $2700 today. Instead they're going for $8000.
$2700 is "tool watch" territory, $8000 is not.
*Data taken from
http://www.minus4plus6.com/PriceEvolution.htm
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But what's most hilarious are the responses to my post in that forum. That is to say, there was none. Just a bunch of
and
.. I'll link to the thread here, it's funny as hell:
http://www.rolexforums.com/showthread.php?t=178278
My post stands out like a grown man in a child's wading pool. Rolex people are definitely not Einsteins.