Rolex 6542 Serpico y Laino Re Depth dial GMT.

[tripdog]

Serpico Y Laino was a jewellery store that was in operation from 1925 to 1966 in Caracas, Venezuela, run by 2 Italian immigrants, Vicente Laino and Leopoldo Serpico.

During a trip to Switzerland in the early 1930s, and they managed to negotiate exclusive distribution rights in Venezuela for a - at the time - small watch manufacturer called Rolex.

They also later became the sole distributor for another luxury watch manufacturer - Patek Philippe.

Venezuela was a wealthy country at the time, and Serpico y Laino was the leading watch retailer in Caracas until its closure in 1966, after forty years of activity.

Many of the watches that they sold bore the "Serpico y Laino" line on the dial, and some had an "S&L" engraving on the back.

Whilst the Serpico Y Laino dealer stamped dials are similar in nature to the Tiffany & Co ones, Serpico Y Laino was a much smaller company than Tiffany and stopped production fairly early, meaning the Serpico Y Laino dials are rarer than Tiffany dials.

Having a Serpico Y Laino co-branded dial generally adds about three-times the value of the standard version to a given watch. . .


Thanks for looking !

 

[Aidy]

Thanks for posting, that’s absolutely stunning, is that your own

 

[tructure]

Looks great!

 

[tripdog]

Thanks for posting, that’s absolutely stunning, is that your own

Thanks. No, it's not mine, it's a build done for a member on the forum.

 

[pallino]

Serpico Y Laino dial, Tiffany dial, Cartier dial.......
how many swindles around the world....

 

[Aidy]

Thanks. No, it's not mine, it's a build done for a member on the forum.

Well it’s gorgeous, I actually saw a gmt for sale which you made and it’s made me research it, I’ve been looking at buying the case etc and ask you if you’ll build it but didn’t want to pester you with questions galore. So hopefully when I’ve sourced everything I’ll reach out to you and see if you’ve time. Cheers anyway

 

[tripdog]

Serpico Y Laino dial, Tiffany dial, Cartier dial.......
how many swindles around the world....

Swindles ?

 

[pallino]

don't you know, mate ?
I've read in watches fora in my own country about some old foxes working with false swabs....
many tens thousand euros....
I'm talking about "gens market" of course, not about your stunning buildings, magister

 

[SuperTopGun]

I see a lot of people who are dedicated to building high-quality vintage replicas, but the king of undisputed kings is only one TRIPDOG

 

[frankfrank]

Of course I love this one. Would pair well with my sub, hmmmmmm.....

 

[dharma]

Trip is absolutely number one......every creation is a masterwork......thanks, master Trip!!!

 

[gunsmoke16610]

You are a master at your craft, amazing work and great intro to the history

 

[Danster]

oh....

 

[Danster]

my..

 

[Danster]

god...

 

[Danster]

That is ruddy beautiful....amazing work Tripdog!!

 

[369mafia]

BLOWN AWAY!!

DUDE!! It was only earlier this year we were talking about how rad it would be to do a red depth , etc on a dial and then here we are, nearing the end of the year and the dial makers are doing 3 extra colors and it looks fantastic! These dial makers are another level!! I have studied the 6542 for a while now and I have never seen a Serpico Y Laino 6542 !! The time line would line up and it would be plausible. I would love to see a gen example.

This NEXT LEVEL !!!

Just an awesome build!

 

[SuperLory]

Brb

fappico & laino

 

[sunrayminor]

Serpico Y Laino was a jewellery store that was in operation from 1925 to 1966 in Caracas, Venezuea, run by 2 Italian immigtrants, Vicente Laino and Leopoldo Serpico.

During a trip to Switzerland in the early 1930s, and they managed to negotiate exclusive distribution rights in Venezuela for a - at the time - small watch manufacturer called Rolex.

They also later became the sole distributor for another luxury watch manufacturer - Patek Philippe.

Venezuela was a wealthy country at the time, and Serlico y Laino was the leading watch retailer in Caracas until its closure in 1966, after forty years of activity.

Many of the watches that they sold bore the "Serpico y Laino" line on the dial, and some had an "S&L" engraving on the back.

Whilst the Serpico Y Laino dealer stamped dials are similar in nature to the Tiffany & Co ones, Serpico Y Laino was a much smaller company than Tiffany and stopped production fairly early, meaning the Serpico Y Laino dials are rarer than Tiffany dials.

Having a Serpico Y Laino co-branded dial generally adds about three-times the value of the standard version to a given watch. . .


Thanks for looking !

Another Exceptional piece mate. Thanks for sharing and the Info Love how you have 4 different colours on the dial. Those guys in Nam are really doing an awesome job!

 

[kilowattore]

Another beautiful 6542, this dial with its 4 colored inscriptions is really unique. Well done is not enough