My thoughts after comparing Asian ETA noob vs ARF side by side:
Noob has better dial markers (curved like gen)
Noob has creamy lume, like gen. ARF lume is too white (looks off compared to gen)
Noob hands are curved like gen. they are better than ARF.
Noob bezel teeth are closer to gen.
ARF SEL fit is sloppy.
Fit and finish on both is same high quality.
ARF has ugly date font.
Noob cyclops is a little cloudy.
Overall I prefer Noob because the dial, hands, bezel, DW (ie the important stuff) is better.
Gen SD4K (right): no appreciable difference in bezel. I would know straight away if the noob bezel looked off.
Noob (top), ARF(bottom):
Noob (left), ARF(right)
Noob (left), ARF (right):
Noob (left), ARF (right). Notice flat hour surrounds on ARF.