I noticed that this trend of big watches is slowly coming to an end with the new trend of vintage watches.
The
new trend of
vintage watches is somewhat an oxymoron, but I know what you're saying. Look no further than the Autavia to know that the vintage trend has little to do with vintage sizes.
People have been saying the age of big watches is coming to an end for 8 years. It isn't. Most of this comes from a traditionalist kickback to the Rolex super case and maxi dial.
The Black Bay 58 is the darling of the watch world right now - its biggest strength is Tudor's biggest strength - well made, accessibly-priced homages to vintage Rolex, sold via AD's who pitch them as the same pedigree as Rolex. (And Hodinkee column inches which do the same.) The BB GMT is anything but petite, even if it is a homage to the Rolex 6542.
Panerai has been and will always be big. Breitling has been and will always be big - and bling. And Omega will continue to be all sized watches for all sized people. The next iteration of the Submariner will almost certainly have thinner lugs. Why? Well, they can't make a new launch which is the same size ones, and there's no way they can get any fatter. We've seen thinning down of lugs but not case sizes on the Sea-Dweller, and the GMT. I mention the Submariner because it's important - as a trendsetter its the standard which the industry will follow.
Rolex make smaller watches and they always have (nothing new there) - they are the ones you see in shop windows - the ones that don't sell out. The sport models have never gotten any smaller.
If the market continues to like big watches, then the industry will follow the market - the rep industry will follow whatever the genuine market does.