found this on Facebook Panerai central:
With Watches and Wonders 2021 kicking off. I can start showing off some of the novelties. Panerai has broken down this years pieces into 4 pillars as they like to say.
Here we have the first offering in Pillar 1 which they call Ecologico. This is Panerai positioning themselves to lead a movement towards more environmentally responsible watch manufacturing.
The headliner in this Pillar is the #Panerai #PAM1225 eLAB-ID. A concept watch with the highest percentage of recycled-based materials ever made at 98.6%.
The 44MM case is made of EcoTitanium that we saw in the Mike Horn Piecers a few years back which is 80% recycled. It also uses 100% recycled SuperLuminova as well as silicon for it's movement escapement. Even the gold hands and sapphire crystal have recycled materials in their construction.
To make this watch a reality, for the first time Panerai partnered with 10 companies and 25 well renowned engineers to make the watch a reality.
This novelty will be limited to only 30 pieces and have an MSRP of 60,000 Euro. It is slated to release in 2022.
With Watches and Wonders 2021 kicking off. I can start showing off some of the novelties. Panerai has broken down this years pieces into 4 pillars as they like to say.
Here we have the first offering in Pillar 1 which they call Ecologico. This is Panerai positioning themselves to lead a movement towards more environmentally responsible watch manufacturing.
The headliner in this Pillar is the #Panerai #PAM1225 eLAB-ID. A concept watch with the highest percentage of recycled-based materials ever made at 98.6%.
The 44MM case is made of EcoTitanium that we saw in the Mike Horn Piecers a few years back which is 80% recycled. It also uses 100% recycled SuperLuminova as well as silicon for it's movement escapement. Even the gold hands and sapphire crystal have recycled materials in their construction.
To make this watch a reality, for the first time Panerai partnered with 10 companies and 25 well renowned engineers to make the watch a reality.
This novelty will be limited to only 30 pieces and have an MSRP of 60,000 Euro. It is slated to release in 2022.
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