Our brands mission is to build an American brand that provides work to Americans, and generate funds to donate to veterans and their families that are in need of a helping hand.
The thinking is that over time we will be able to donate much more than we may otherwise have been able to do. Had we simply opted to go with a one time fund raising effort.
I suppose in a way one might consider this to be a sustainable effort. =)
Having said that.
Here is where the profits from each watch we sell will be going:
25% of the profit from each watch we sell will go to charity.
50% will go back into our brand in an effort to achieve our future goals.
25% will go to cover the salaries of our employee’s.
The Gary Sinise Foundation will be the charity receiving the donations fro our 1st production run.
We have asked that those funds go for their Building for America's Bravest.org effort.
If you don't like our effort in the very least I at least urge you to consider making a donation on your own to that effort.
