This Movement alone was quoted at $5,000-$5,500 USD. I believe a Gen Spec case is about 3.5K USD. That will make the watch about close to $10K once all said and done. That's not bad compared to the price of Gen. But $10K for a rep watch with a custom movement without any track record is a tough pill to swallow, specially for me. But I do applaud the efforts of the rep industry. Hopefully economies of scale will happen and the movement cost will come down and we'll have a much cheaper watch to play with. Remember when the modified miyota based movements were being sold by ABD for 4K+ usd before BBR, Sonic came out. Let's keep our fingers crossed.